Meta Woos Creators With Favorable Terms, Expanded Programs, and NFTs

Meta CEO Mark Zuckerberg wants creators to get paid for making content for platforms like Facebook, Instagram, and eventually the metaverse he’s betting the future of his company on.

“Rolling out more ways for creators to make money on Facebook and Instagram — and sharing updates that will help creators build for the metaverse,” Zuckerberg said(Opens in a new window) in a public Facebook status update. “We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen.”

Zuckerberg offered more details about these efforts via comments of his status update. (Which has to be among the least efficient ways to share information on the internet.) They include:

• More 💰straight to creators: We’ll hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, Subscriptions, Badges, and Bulletin.

• Interoperable Subscriptions: We’re letting creators give their paying subscribers on other platforms access to subscriber-only Facebook Groups.

• Creator Marketplace: We’re testing a set place on Instagram where creators can get discovered and paid, and where brands can share new partnership opportunities.

Zuckerberg also said that Facebook plans to expand its Stars(Opens in a new window) feature “to all eligible creators” and open up the Reels Play Bonus(Opens in a new window) program. Those efforts won’t introduce new ways of monetizing content on Facebook and Instagram, but they will make those programs accessible to more users, which could make it easier for people to make a living off the social platforms.

Because it’s 2022, it seems that Meta will continue to experiment with “digital collectibles,” too. The company is starting by renewing its commitment to supporting NFTs on Instagram.

“We’re expanding our test so more creators around the world can display their NFTs on Instagram,” Zuckerberg said. “We’ll bring this feature to Facebook soon too — starting with a small group of US creators — so people can cross-post on Instagram and Facebook. We’ll also test NFTs in Instagram Stories with SparkAR soon.”