LOS ANGELES–(BUSINESS WIRE)–Unibail-Rodamco-Westfield (URW) launched a first-of-its-kind platform, THE DROP AT WESTFIELD, to highlight, engage and amplify brands’ Web3 initiatives on Westfield’s shoppable digital network across its U.S. centers and provide consumers with unique access to integrated retail offerings. THE DROP AT WESTFIELD debuted this week on the iconic 100-yard screen at the Oculus at Westfield World Trade Center, featuring digital artwork by five diverse female artists curated by Afrodet Zuri of The Board.
“We are excited to lean into the future with Web3, which will give our retail and brand partners a trusted physical environment to amplify their digital investments and drive even greater conversion,” said Loren Miller, SVP, US Media & Strategic Partnerships, URW. “Our entry into Web3 shows how brands can create integrated retail strategies that complement instead of compete with each other, and we’re delighted to continually innovate forward-thinking solutions for our partners. THE DROP AT WESTFIELD supports brands that are investing in compelling Web3 offerings by providing access to our digital media network to reach their target audiences in new and innovative ways.”
This inaugural collection of NFTs is titled Women In Web3: Her Dreams Realized and will be on display through July 17, 2022. All works can be purchased on Westfield’s digital media network, in partnership with Blockparty: a Web3 platform that empowers creators, brands and retailers to jumpstart their own NFT marketplace.
“Web3 has the potential to be the utopian equalizer that we have all been dreaming of. A shared space where we can all create, participate and elevate art and artists beyond gallery walls or gender/people bias. I am honored to be Westfield’s curatorial partner for their Web3 debut, ‘Her Dreams Realized’, showcasing a collective of premier talent and wildly creative imaginations from across the NFT space. These artists do more than create art; they inspire revolutions and we are thrilled to have the opportunity to display this message on Westfield’s iconic screens,” said Afrodet Zuri, Women In Web3 Curator.
Launched in 2017, The Westfield Network is one of the largest digital out-of-home networks in the U.S. that features real-time anonymized consumer engagement and demographic insights. It provides meaningful analytics to optimize advertising content, making it more relevant and engaging for the customers in proximity to a screen at any given time. For brands looking to leverage their investment in Web3/NFT content and amplify their messaging, please contact uswbvcreative@urw.com.
About The Westfield Network
Launched in 2017, The Westfield Network is one of the largest digital out-of-home networks in the U.S. that features real-time capture of consumer engagement and demographics. It provides meaningful analytics to optimize advertising content, making it more relevant and engaging for the customers in proximity to a screen at any given time.
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is a dynamic, global developer and operator of Flagship Destinations, with a portfolio valued at €54.5 Bn as at December 31, 2021, of which 86% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 84 shopping centres, including 53 Flagships in the most dynamic cities in Europe and the United States. Present on 2 continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers.
With the support of its 2,800 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects.
Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities.
Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from a BBB+ rating from Standard & Poor’s and from a Baa2 rating from Moody’s.
For more information, please visit www.urw.com
Visit our Media Library at https://mediacentre.urw.com
Follow the Group updates on Twitter @urw_group, Linkedin @Unibail-Rodamco-Westfield and Instagram @urw_group
