Reddit x VaynerNFT Team Up to Publish “The ABCs of NFTs Playbook”


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VaynerNFT, the NFT consultancy arm of Gary Vee’s VaynerX, has partnered with Reddit to produce an educational whitepaper on NFTs. “The ABCs of NFTs Playbook” is a downloadable resource geared at onboarding new users into the expanding world of NFTs. So what kind of helpful info is in VaynerNFT and Reddit’s NFT Playbook? Let’s find out.

Cover of The ABCs of NFTs from VaynerNFT and Reddit
The ABCs of NFTs Playbook from VaynerNFT and Reddit will help newcomers onboard into the NFT space.

All about The ABCs of NFTs from Reddit and VaynerNFT

In essence, The ABCs of NFTs from Reddit and VaynerNFT is an extensive guide covering all of the basics of the NFT space. Significantly, this playbook was a community effort. That is to say that it uses data gathered from the passionate crypto community on Reddit. Indeed, thousands of Redditors contributed to the guide by taking part in surveys.

Contributions to the guide also came from top leaders in the NFT space, as well as emerging NFT projects. Of course, VaynerNFT’s expertise in the field helped Reddit pull everything together.

To be sure, Reddit is a major hub for conversations around crypto and NFTs and its community grows by the day. In fact, in the subreddit r/nftsmarketplace alone, mentions of NFTs have grown by 423x, and total views have grown by 300x, all in the past six months.

The 42-page guide is split up into six sections. To list, these are:

  • A Brief History of NFTs
  • NFT Like I’m 5
  • The 7 Types of NFTs
  • The Value of NFTs
  • NFT Launch Playbook
  • The NFT Community on Reddit

Each section of The ABCs of NFTs covers both basic information that newcomers would need to know, as well as smart perspectives from notable people working in NFTs.

VaynerNFT x Reddit ABCs of NFTs Playbook section cover for NFT Like I'm 5
The Playbook section “NFT Like I’m 5” is specifically meant to be accessible to newcomers still finding their feet in NFTs.

The importance of educating people about the NFT space

All in all, it’s clear that Reddit and VaynerNFT identified just how important it is that there are ample resources for people looking to learn about NFTs. As many of us will know, entering the NFT space can be equal parts intimidating and overwhelming.

As a result, the NFT space occupies interesting territory. On one hand, NFTs have become a massive part of the cultural conversation over the past year. On the other, the number of people actively participating in the space is still relatively small. As VaynerNFT president Avery Akkineni notes in her introduction to the guide, “NFT might have been 2021’s Word of the Year, but only a tiny fraction of the world’s population owns an NFT…so far.”

By launching the ABCs of NFTs Playbook, Reddit and VaynerNFT are showing their commitment to making it easy for people to educate themselves on NFTs – a commitment that NFTevening shares. For those who believe in the promise of NFTs, Web3, and blockchain technology, expanding the userbase and growing the community is a high priority. And informative resources like these only further that goal. So what are you waiting for? Check out the Playbook here!


Looking for other resources to help you along your NFT journey? Be sure to check out our ‘Guides’ section. There you’ll find a ton of helpful info on NFTs, wallet security, and explainers on some of the biggest NFT projects out there.

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All investment/financial opinions expressed by are not recommendations.

This article is educational material.

As always, make your own research prior to making any kind of investment.

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