In their grand plans of building a new digital realm that is very different from the one we are used to today, are these companies losing sight of who their customers are and what do they want?
Alongside metaverse, there are terms such as non-fungible tokens (NFTs), cryptocurrencies that have come up and also feature in plans of metaverses that companies are building. So, a marketing platform, Klaviyo, decided to conduct a survey to see how much did the customer actually know about all this and how keen were they to participate.
The survey conducted in February of this year involved 1,000 citizens in the U.S. and found that a whopping 49 percent of the participants did not know what the metaverse was.
Interestingly, the survey did include the younger crowd, the 18-24-year-olds who are otherwise keen on adopting new technologies. However, as the survey revealed, this age group responded that they were not keen on shopping in the metaverse with about 65 percent of respondents stating that they were simply not interested.