Metaverse in FMCG Market to grow at a CAGR of 21.8% by 2026, Market Dynamics, Segmentation Assessment & Key Players

NEW YORK, July 11, 2022 /PRNewswire/ — The metaverse in FMCG market size is expected to grow by USD 2.11 billion from 2021 to 2026 at a CAGR of 21.8% as per the latest market report by Technavio. Strategic imperatives taken by FMCG players in the metaverse market are one of the key metaverses in fast-moving consumer goods market trends that are expected to impact the industry positively in the forecast period. The global metaverse in the FMCG market is witnessing a rise in the number of cosmetic brands on the metaverse platform. For instance;In June 2021, E.l.f. Cosmetics introduced the CryptoCosmetics NFT collection, a set of artworks of the company’s cosmetics products. Many beauty brands are collaborating with gaming companies to achieve optimum market penetration. The L’Oreal-owned YSL Beaute partnership with streamer Talia Mar for a sponsored stream promoting the Black Opium fragrance and Estee Lauder’s microsite ANRcade, where users play arcade-style minigames and learn about the brand’s Advanced Night Repair serum.

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Read the 127-page report with TOC on “Metaverse in FMCG Market Analysis Report by Geography (North America, Europe, APAC, Middle East and Africa, and South America), and the Segment Forecasts,2022-2026″. Gain competitive intelligence about market leaders. Track key industry opportunities, trends, and threats. Information on marketing, brand, strategy and market development, sales, and supply functions. https://www.technavio.com/report/report/metaverse-in-fmcg-market-industry-analysis

Metaverse in FMCG Market: Market Dynamics

• Driver: The metaverse in the FMCG market is driven by the growing number of FMCG brands entering the metaverse platform.

• Challenges:  The key challenges to the global metaverse in FMCG industry growth is the privacy and security concerns over the metaverse.

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Metaverse in FMCG Market: Segmentation Assessment

Geography Outlook (Revenue, USD bn, 2021-2026)

• North America – size and forecast 2021-2026

• Europe – size and forecast 2021-2026

• APAC – size and forecast 2021-2026

• The Middle East and Africa – size and forecast 2021-2026

• South America – size and forecast 2021-2026

Regional Analysis: 45% of the market’s growth will originate from North America during the forecast period. US is the key market for metaverse in FMCG in North America. Market growth in this region will be faster than the growth of the market in South America and MEA. The presence of key vendors such as Meta Platforms, Inc., and NVIDIA Corp., growing investments in AR technology from key vendors, a rise in the adoption of applications that are technologically advanced, and strong research activities to increase the application of metaverse will facilitate the metaverse in FMCG market growth in North America over the forecast period

Platform Outlook (Revenue, USD bn, 2021-2026)

• Computer – size, and forecast 2021-2026

• Mobile – size and forecast 2021-2026

• Headset- size and forecast 2021-2026

Revenue Generating Segment: The metaverse in FMCG market share growth by the computers segment will be significant for revenue generation. Although a majority of users across the globe have mobile access, the total time spent on websites is majorly dominated by the computer segment. This will drive the market growth through this segment in the coming years. For instance, as of 2020, desktops represented 53.3% of the total time on sites in the US, whereas globally, it was 46.4% of the total time on sites.

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Metaverse in FMCG Market: Key Players

The metaverse in the FMCG market is concentrated and the vendors are deploying growth strategies such as M&A activities and partnerships to compete in the market.

Related Reports:

• The metaverse in fashion market share is expected to increase to USD 6.61 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 36.47%.

• The metaverse in entertainment market share is expected to increase to USD 28.92 billion by 2026 at an accelerating CAGR of 8.55%.

Table of Content

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Platform

6 Customer Landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio