The scent of Love Rush includes notes of luxurious florals such as Italian bergamot, white apricot nectar, lush gardenia, sandalwood, and vanilla orchid.
The making of the Paris Hilton’s fragrance Love Rush
With the help of Firmenich Perfumer Clement Gavarry, Paris worked on her vision and formula for this sentimental fragrance inspired by love. The brand shared that Paris would bring Carter Reum (at that time, her fiance) to share the progress of the dream scent she would wear on her special day.
“It was important for me to capture the essence of Paris’s adoration for her new marriage. I was drawn in by her passion for love, real and unconditional, that I could see in her eyes. I knew instantly that this fragrance needed to represent Paris’s love story. I combined celebratory ingredients to capture the essence of perfect love: exciting, sweet, and romantic.“ – Perfumer Clement Gavarry