Ford is gearing up for a mid-cycle update for its popular F-150, with the unveiling set to take place in September at the highly anticipated 2023 Detroit auto show. The announcement was made by Ford CEO Jim Farley during a recent press conference where he shared the company’s second-quarter earnings results. This update is expected to keep the F-150 fresh until the arrival of the next-generation model, projected for the 2027 model year.
The forthcoming updated F-150, likely to be released as a 2024 model, has been generating quite a buzz. Prototypes have been spotted on the road, draped in camouflaged gear, teasing the changes that lie ahead. One of the notable updates is suspected to be new designs for the lights at both ends, including a revised grille. There are also rumors of a multi-function tailgate and a redesigned dash featuring a portrait-oriented infotainment screen. These enhancements aim to elevate the F-150’s aesthetics and overall driving experience.
While details about the high-performance variants, the F-150 Raptor and F-150 Raptor R, are scarce, it is expected that updated versions of these models will also make their debut around the same time. The F-150 Raptor has earned a reputation for its off-road capabilities and commanding performance, and the updates are likely to push the boundaries even further.
One aspect that Ford intends to focus on with this update is the hybrid F-150. Jim Farley expressed his surprise at the popularity of the hybrid option, revealing that more than 10% of F-150 buyers are opting for the powertrain. The hybrid F-150 combines a twin-turbocharged 3.5-liter V6 engine with a single electric motor, producing an impressive combined output of 430 horsepower. This success has encouraged Ford to further emphasize its hybrid offerings and satisfy the growing demand for greener and more fuel-efficient vehicles.
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The updated F-150 will be one of the highlights of the 2023 Detroit auto show, which promises to be a significant event for the industry. Organizers have announced that this year’s show will feature double the number of participating brands compared to the previous year, indicating a resurgence in interest and excitement for the event. The show, scheduled to run from September 13-24, will introduce new attractions, including a track dedicated to electric vehicles and various outdoor events. While the show is evolving and adapting to the changing automotive landscape, the primary venue will still be Detroit’s Huntington Place, formerly known as TCF Center, preserving the show’s long-standing tradition since 1965.
In conclusion, Ford is ramping up its efforts to refresh the F-150 with a mid-cycle update, set to be unveiled at the 2023 Detroit auto show. The upcoming changes will include new designs for the lights and grille, along with possible enhancements to the tailgate and interior. The high-performance Raptor models are also expected to receive updates, while the popularity of the hybrid F-150 has inspired Ford to focus more on its eco-friendly offerings. With the Detroit auto show promising a more extensive lineup of brands and exciting attractions, all eyes will be on the updated F-150 as it takes center stage at this highly anticipated event.
