Amazon has officially announced the dates for its highly anticipated annual shopping event, Prime Day 2023. This year, Prime Day will take place on July 11th and 12th, beginning at 12AM PT/3AM ET on Tuesday, July 11th and concluding at the end of the day on Wednesday, July 12th. Prime Day has become a significant shopping event for both Amazon and its Prime members, offering exclusive deals on a wide range of products including electronics, fashion, and Amazon’s own devices.
In the past couple of years, Prime Day was held in different seasons due to the impact of COVID-19. In 2020, Amazon had to postpone Prime Day until October. However, it returned to its usual schedule in 2021 by hosting Prime Day in June. Last year, Amazon also added a second Prime Day in October as a precursor to the holiday shopping season. This year, Amazon is once again returning to the July timeframe for its main Prime Day event.
The primary goal of Prime Day is to generate a large number of sales within a short period of time. However, it also serves as a way for Amazon to increase the number of subscribers to its subscription service. While Prime Day itself is not a specific benefit of Prime membership, most of the exclusive deals offered during the event are only available to Prime members. Despite the increased cost of Prime membership, which now stands at $139 for an annual membership, many customers find the deals and benefits of Prime to be worth the investment.
If you are planning to take advantage of Prime Day, Engadget is a reliable resource for finding the best tech deals during the event. Amazon devices, in particular, are often available at their lowest prices of the year during Prime Day. Additionally, Engadget expects to see significant discounts on other products such as headphones, robot vacuums, laptops, and SSDs. To stay updated on the latest news and deals during Prime Day, you can follow Engadget Deals on Twitter and sign up for the new Engadget Deals newsletter to receive the best deals directly to your inbox.
In summary, Prime Day 2023 will be a two-day shopping extravaganza offered exclusively to Amazon Prime members. It will be held on July 11th and 12th, featuring a wide range of deals on various products. While the cost of Prime membership has increased over the years, the exclusive deals and benefits provided during Prime Day make it a highly anticipated event for many customers. Whether you are looking for electronics, fashion, or Amazon devices, Prime Day is an excellent opportunity to score some great deals.
