Piero Piazzi, president of the modeling agency Women Management, has earned the title “The King of Models” from The New York Times. However, Piazzi does not particularly like this label, stating that he does not believe in monarchy. Instead, he prefers to focus on treating models with respect and protecting them, which has always been a source of pride for him. In an interview with THR Roma, Piazzi discusses his work in the fashion industry, his advocacy for human rights, and his efforts to promote diversity and inclusivity.
During the 1980s, Piazzi discovered and represented top models such as Marpessa Hennink, Monica Bellucci, Carla Bruni, Eva Riccobono, Maria Carla Boscono, and Lea T. These models played a significant role in ushering in the age of the supermodel and becoming global superstars. Naomi Campbell, Eva Herzigova, and Kate Moss, all represented by Piazzi, are among the iconic supermodels of that era.
Piazzi was recently honored with the Fashion Dresses Peace award for his work with The Children for Peace, a non-profit association that provides aid to orphaned and HIV-positive children in Uganda and South Sudan. As an ambassador for the organization, he believes in the importance of considering humankind in addition to financial gains. Piazzi emphasizes the need to fight against all forms of violence, discrimination, and abuse in the fashion industry.
When asked about predators in the fashion world, Piazzi reveals that there were individuals who abused models, similar to the scandals seen in the film industry. He recalls incidents where PR people lured models into clubs, made them take drugs, and offered them as sacrificial offerings to Milan’s upper-class playboys. Piazzi strongly condemns such actions and encourages immediate reporting of abuse to protect the well-being of models.
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Piazzi has faced criticisms for his beliefs and advocacy work. He has been called inhuman for advocating for same-sex parenting and supporting surrogacy for gay couples. However, he firmly believes in equality and fights for the presence of black models on the runway. He was also the first to believe in and represent transgender model Lea T. Piazzi argues that rights should not be questioned, and love has no color.
Regarding equal professional dignity for models, Piazzi discusses how standards have changed over time. In the past, models like Marpessa faced limitations due to their perceived imperfections. However, today’s runways feature diverse models, including those who are Black, Chinese, genderless, and plus-size. Piazzi recognizes the importance of fashion in delivering messages and believes that fashion should be ageless and democratic.
Piazzi is known for his preference for imperfection. He believes that imperfections, such as dark circles under the eyes or unique facial features, have their own appeal and meaning. He praises models like Carla Bruni, Monica Bellucci, Mariacarla Boscono, and Eva Riccobono for their individuality and personalities. He highlights their unique qualities and talents as models and actresses.
Piazzi also shares his thoughts on fashion designers such as Giorgio Armani, Valentino, and Donatella Versace. He admires Armani’s control over his empire and Valentino’s decision to retire and enjoy life with Giancarlo Giammetti. Piazzi commends the designers for their contributions to the industry and their involvement in social causes, particularly in advocating for LGBTQI+ rights. He believes that each brand has its own identity and appreciates their individual efforts to make a difference.
In conclusion, Piero Piazzi’s career in the modeling industry has been defined by his commitment to treating models with respect and protecting their well-being. His advocacy for human rights, diversity, and inclusion has made him a prominent figure in the fashion world. Through his agency and charitable work, Piazzi continues to shape the industry and champion the rights of models worldwide.
