Twitch, the popular streaming platform, has recently made significant changes to its content policies, introducing a revamped system of Content Classification Labels. These labels offer more specific categories that describe the type of content viewers can expect to encounter. The new labels include mature-rated games, sexual themes, significant profanity or vulgarity, gambling, violent and graphic depictions, and drugs, intoxication, or excessive tobacco use.
The purpose of these labels is to provide clearer guidance to both streamers and viewers regarding the content they will encounter on Twitch. The ratings apply not only to the games being played but also to the behavior and language of the streamers themselves. For instance, if a streamer is playing a mature-rated game, Twitch will automatically label the stream as such. However, if a streamer is playing an E-rated game but is using excessive profanity, they will need to manually mark their stream as having significant profanity or vulgarity.
To help streamers understand when to apply each label, Twitch has outlined detailed guidelines in its Content Classification Guidelines. These guidelines cover a wide range of scenarios, from providing pose examples to categorizing different types of swear words. While the rules surrounding prohibited content on Twitch remain the same, these new labels make it easier for streamers to adhere to the platform’s guidelines and ensure their content is appropriately classified.
To access the Content Classification Labels, streamers can navigate to the Stream Manager’s “Edit Stream Info” section and find the labels below the language control. A pull-down menu displays the six options, each accompanied by a short description. Streamers can simply select the label that applies to their current stream, and if the content changes during the stream, they can add or remove labels accordingly.
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It’s important to note that if streamers fail to uncheck any labels when ending a stream, those labels will automatically carry over to their next stream. Twitch has implemented a reporting system to address any misuse of the labels. Users can report streamers who fail to include the necessary labels, and vice versa. If Twitch determines that a streamer has intentionally neglected to use the required labels, they may issue a warning.
While the new Content Classification Labels are currently available for use, Twitch is providing an adjustment period for streamers to become familiar with them. Until July 20, warnings may still be issued, but Twitch will not start tallying them until that date. The consequences for repeated warnings will likely result in certain classifications being locked onto the streamer’s account for a designated period, rather than immediate suspensions.
These changes to Twitch’s content policies aim to create a more transparent and consistent experience for streamers and viewers. By implementing specific labels, Twitch gives streamers the tools to accurately classify their content and allows viewers to make informed decisions about the content they consume. With clearer guidelines and stricter enforcement, Twitch aims to maintain a safe and inclusive environment for its users.
In conclusion, Twitch’s introduction of Content Classification Labels represents a significant effort to improve content categorization and enhance the streaming experience. Streamers now have a more precise system to label their content, while viewers can better understand and filter the content they wish to engage with. Twitch’s ongoing commitment to refining its policies and guidelines demonstrates its dedication to providing a responsible and enjoyable platform for the gaming and streaming community.
