The Barbiecore phenomenon is showing no signs of slowing down, as the highly-anticipated Greta Gerwig-directed Barbie movie approaches its premiere date on July 21. To celebrate the upcoming release, Barbie has teamed up with luxury department retailer Bloomingdale’s and its in-house Aqua fashion brand for an exclusive collaboration.
The Barbie the Movie x Aqua collection is a 26-piece capsule of women’s and girls’ clothing and accessories inspired by the film. The collection features a range of trendy and stylish pieces, including embellished graphic tees, pink gingham bustier dresses, tweed jackets and blazers in blue scalloped and pink plaid silhouettes, bright red fit and flare dresses, and striped tank tops. Accessories include heart-shaped crossbody bags with crystal fringe and earrings with pearl and gemstone embellishments.
The collection is now available for purchase online, along with other licensed Barbie apparel, home goods, and pink-powered products seen onscreen. Prices for the Barbie the Movie x Aqua collection range from $55 to $118, making it accessible for Barbie enthusiasts of all budgets.
But the collaboration doesn’t stop there. Bloomingdale’s stores in New York and Los Angeles will also showcase the Barbie-themed collection. From July 13 to August 24, the Barbie DreamHouse will take over Bloomingdale’s locations, with a life-sized Barbie box, activations, window displays, and more. Visitors to the store can experience the world of Barbie firsthand, with live DJs, interactive activities, and complimentary hair styling on Fridays and Saturdays during the pop-up’s run.
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In addition to the Barbie the Movie x Aqua collection, Bloomingdale’s will also offer other merchandise seen in the film, including the official Barbie and Ken dolls, Barbie and Ken’s neon Impala roller skates, the three-story DreamHouse, and the Dream Boat. Fans can also find Barbie-themed pool floats, Barefoot Dreams robes and travel accessories, Superga sneakers, and more.
The Barbie movie stars Margot Robbie as Barbie and Ryan Gosling as Ken. The film follows Barbie as she faces an existential crisis and leaves Barbie Land for the Real World. Co-written by Greta Gerwig and Noah Baumbach, the romantic comedy features a star-studded cast, including Kate McKinnon, Dua Lipa, Issa Rae, Ritu Arya, Michael Cera, and Emerald Fennell as Mattel dolls come to life. America Ferrera, Helen Mirren, and Will Ferrell, among others, portray humans in the film.
As Barbie fever sweeps the nation, fans can’t wait to get their hands on the Barbie the Movie x Aqua collection and experience the magic of Barbie at Bloomingdale’s. The fashion-forward pieces are both stylish and playful, capturing the spirit of Barbie and the film itself. Whether you’re a longtime Barbie enthusiast or a fashion lover looking for a unique and trendy addition to your wardrobe, this collaboration is sure to satisfy.
With the release of the Barbie movie just around the corner, the fashion world is buzzing with excitement. The Barbie the Movie x Aqua collection is the perfect way for fans to show their love for Barbie and celebrate the upcoming film. With its diverse range of clothing and accessories, there’s something for everyone in this collection, whether you’re young or young at heart.
So, don’t miss your chance to snag a piece from the Barbie the Movie x Aqua collection. Head to Bloomingdale’s website or visit one of their stores in New York or Los Angeles to experience the Barbie DreamHouse pop-up and get your hands on these exclusive Barbie-themed items. With limited availability, these pieces are sure to fly off the shelves, so act fast to be a part of the Barbiecore craze sweeping the nation.
