Like many fans, the opening credits of Marvel’s new show, Secret Invasion, caught the attention of viewers this week. There was something intriguing and unusual about the sequence, which featured elements of artificial intelligence (AI) in its creation. The use of AI in the credits was intended to reflect the theme of aliens hiding among us and to create an otherworldly atmosphere. However, in a world where TV writers are currently on strike to protect their jobs from being replaced by AI, the inclusion of AI in the show’s production received mixed reactions.
Ali Selim, the executive producer of Secret Invasion, explained that the decision to involve AI vendors in the creation of the credits was inspired by the shape-shifting nature of the Skrull aliens. The idea was to capture the sense of mystery and identity confusion that is central to the show’s storyline. However, the use of AI in the production process raised concerns among both industry professionals and fans.
Method Studios, the company responsible for making the credits sequence, defended their use of AI by stating that it was just one tool among many used in the creative process. They emphasized that no artists’ jobs were replaced by AI. However, this explanation did not appease the public, and fans took to social media to express their disappointment and views on the matter.
The backlash against the AI-infused credits reflects a growing awareness and concern about the potential impact of AI on various industries, including entertainment. With the ongoing strike by TV writers against AI replacing their roles, the use of AI in Secret Invasion’s production struck a nerve. Fans were quick to criticize the decision, labeling it as unethical and disappointing.
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This reaction is significant because it highlights a growing consciousness among audiences about the involvement of AI in creative processes. It suggests that people are not blindly accepting the work of nonhuman creators or even the work of humans augmented by AI. While a few tweets may not lead to a revolution, it sends a message that Hollywood cannot incorporate machine learning into movies and TV shows without facing criticism.
However, it’s essential to differentiate between different applications of AI. There are instances where the use of AI has been beneficial and well-received. For example, Pixar used AI tools from a Disney lab to enhance the realism of flames in their film Elemental. This was done in collaboration with human illustrators, demonstrating AI’s potential to augment human creativity rather than replace it.
In the case of Secret Invasion’s credits, it appears that a combination of human input and AI was utilized. Selim explained that they would discuss ideas and themes with the AI vendors, and then the computer would generate something based on those discussions. This approach is seen by some as less inspiring and more AI-leaning, which viewers noticed and criticized.
Interestingly, news of AI in Secret Invasion came shortly after actor Samuel L. Jackson expressed his caution regarding the use of his likeness in perpetuity. He mentioned that he crosses out clauses in contracts that try to secure perpetual rights to his image. This sentiment aligns with the concerns of actors and their lawyers who have been wary of the implications of AI and technology on their craft. The invasion of AI into everyday life is being closely monitored by fans and industry professionals alike.
In conclusion, the inclusion of AI in the opening credits of Secret Invasion has sparked a debate about the role of AI in creative industries. The mixed reactions from fans and the ongoing strike by TV writers highlight the concerns about AI replacing human talent. While there are potential benefits to AI-enhanced creativity, it is crucial to ensure that AI is used ethically and in ways that preserve and augment human artistic expression. As audiences become more aware of AI’s presence in their favorite shows and movies, they are increasingly vocal about their opinions and expectations regarding its utilization.
