Rihanna, the award-winning singer and business mogul, has announced that she is stepping down as the chief executive officer (CEO) of her lingerie brand, Savage X Fenty. Rihanna co-founded the company in 2018 and has been the CEO since then. She shared her thoughts on the impact of Savage X Fenty in the industry and expressed her gratitude for the support received over the last five years. Rihanna stated, “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude.”
While stepping down as CEO, Rihanna assured that this is just the beginning for the brand and they will continue to expand in ways that connect with the consumer. She emphasized her commitment to the brand’s growth and success in the future. In her statement to Vogue Business, Rihanna announced the appointment of Hillary Super as the new CEO of Savage X Fenty, effective June 26. Rihanna expressed her excitement and gratitude for Super joining the company, stating that she is a strong leader who will take the business to an even higher level.
Hillary Super brings a wealth of experience to her new role. Prior to joining Savage X Fenty, she served as the global CEO of Anthropologie Group for four years. Super has also held leadership positions at prominent fashion brands such as Guess, American Eagle, Gap, and Old Navy. Super expressed her enthusiasm for joining the Savage X Fenty family and commended the brand’s commitment to celebrating inclusivity and fearlessness.
The appointment of Super comes at a time when Savage X Fenty continues to experience success and popularity in the lingerie industry. The brand has been working on expanding beyond e-commerce and venturing into wholesale and bricks-and-mortar retail. With the opening of seven stores in Los Angeles, Houston, Las Vegas, and Atlanta, the brand has already made significant progress in its offline presence.
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Despite stepping down as CEO, Rihanna will continue to serve in a leadership role as the executive chair of Savage X Fenty. This position will allow her to remain involved in the brand’s strategic decisions and direction. Rihanna’s influence and vision have been instrumental in the success of Savage X Fenty, and her continued involvement will ensure the brand maintains its unique identity and market positioning.
Savage X Fenty has gained recognition for its focus on inclusivity and diversity. The brand has challenged traditional beauty standards by featuring models and ambassadors of different body types, sizes, and ethnicities. This approach has resonated with consumers, leading to increased demand for Savage X Fenty products.
With Hillary Super as the new CEO, Savage X Fenty aims to build on its momentum and further penetrate the lingerie and apparel industry. Super’s experience and leadership skills will be crucial in driving the brand’s growth and expanding its reach to a wider audience. The combination of Rihanna’s continued involvement and Super’s expertise is expected to propel Savage X Fenty to new heights in the coming years.
In conclusion, Rihanna’s decision to step down as CEO of Savage X Fenty marks a new chapter for the brand. With Hillary Super taking on the leadership role, the brand is poised for continued success and expansion. Rihanna’s dedication to the brand and its values, along with Super’s experience and vision, will undoubtedly contribute to Savage X Fenty’s continued growth and impact in the industry.
