the legacy and artistry of Britney Spears by involving her directly in the process. They wanted to ensure that she had a say in the direction of the show and that she would benefit financially from its success.
The decision to create a musical based on Britney Spears’ catalog came about when James L. Nederlander, a Broadway theater owner/producer, was approached by an agent at Creative Artists Agency. Nederlander had previous experience with artist-based musicals and was drawn to the global appeal and significance of Spears’ music. He flew out to Las Vegas in 2016 to meet with Spears after one of her shows and pitch the idea of a musical. Spears was enthusiastic about the concept and provided inspiration for the main themes of the show, including fairy tales, princesses, and butterflies. She did not want the musical to focus on her own life story, but rather to pay tribute to her career within the boundaries of her personal experiences and struggles.
The creative team, including book writer Jon Hartmere, worked closely with Spears and her team throughout the development process. Spears approved the written treatment and attended a reading of the show in spring 2018, giving it her seal of approval. Along the way, the husband-wife duo Keone and Mari Madrid, renowned choreographers, joined the team as directors and choreographers, bringing their unique perspective and love for fairy tales to the project.
Once Upon a One More Time was originally scheduled to premiere in Chicago in October 2019 but was postponed due to the pandemic. The hiatus allowed Hartmere to refine the show and incorporate timely themes and references. The musical made its world premiere in December 2021 at Washington, D.C.’s Shakespeare Theatre Company before moving to Broadway in May 2023.
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The Broadway production features Briga Heelan as Cinderella, Justin Guarini as Charming, Adam Godley as the narrator, and Jennifer Simard as the stepmother. The cast brings the story of Cinderella and other princesses who seek to break free from their predetermined narratives to life, accompanied by Spears’ iconic hits.
Through an underlying rights agreement signed in December 2021, Spears secured a revenue stream from the Broadway production, as well as potential touring productions and licensing of the musical. This agreement was one of the first deals Spears signed after her conservatorship was terminated. It symbolizes a new chapter for the pop star, who has described her conservatorship as abusive and controlling.
The decision to involve Spears directly in the production and secure an agreement with her goes beyond the legal and practical requirements of creating a musical based on her catalog. It is a testament to the respect and admiration that the creative team and production have for the artist and her music. They wanted to honor her legacy and ensure that she had a voice and financial benefit from the project.
Once Upon a One More Time is not just a tribute to Britney Spears’ music; it is a reflection of the cultural moment and a celebration of empowerment and breaking free from societal expectations. The show intertwines themes of female empowerment, equality, and self-discovery, mirroring the journey that Spears herself has undergone. It serves as a reminder of the power of music and storytelling to inspire and resonate with audiences.
With its catchy tunes, dazzling choreography, and thought-provoking storyline, Once Upon a One More Time has the potential to captivate Broadway audiences and leave a lasting impact. It is a testament to the enduring influence of Britney Spears as an artist and cultural icon and a celebration of the power of music and theater to uplift and empower.
