Microsoft is teaming up with Barbie to bring fans a range of exciting crossover products and experiences. In addition to virtual content, Microsoft is giving away physical items through various channels.
One of the highlights of the collaboration is the release of five colorful Xbox Wireless Controller faceplates. Modeled after Barbie and Ken’s on-screen outfits, these faceplates offer a fun and stylish way for gamers to personalize their Xbox controllers. Fans can look forward to vibrant colors and designs that reflect the iconic fashion sense of Barbie and Ken. These faceplates will be available for free starting from July 10th. Interested individuals can participate in giveaways on the Xbox Twitter account and through Microsoft Rewards.
For fans who can’t get enough of the Barbie-themed Xbox experience, Microsoft has also created a special edition Xbox Series S console. This console, known as the Barbie Dreamhouse Edition, features a glamorous pink design that captures the essence of Barbie’s iconic style. The console will be housed in a basement that mirrors the Barbie Dreamhouse, making it a true collector’s item for Barbie enthusiasts. Just like the faceplates, the Xbox Series S Barbie Dreamhouse Edition will also be available through giveaways on the Xbox Twitter account and Microsoft Rewards starting from July 10th.
Not stopping at gaming accessories, Microsoft is also releasing 10 Xbox-themed Barbie dolls. These dolls will be part of an international sweepstakes and offer fans a chance to win exclusive Xbox merchandise. Each doll will feature outfits inspired by Xbox clothing and will come with accessories that include an Xbox Series S console, an Xbox controller, and an Xbox Adaptive Controller. This unique collaboration showcases the intersection of gaming and fashion, allowing fans to celebrate their love for both Barbie and Xbox.
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In addition to the product giveaways, Microsoft is shining a spotlight on individuals in the gaming industry through a livestream event. On July 14th, the World of Barbie platform will host a livestream featuring people working on the popular Forza franchise. These gaming industry professionals will share insights into their career journeys, motivations, and personal connections to the Barbie brand. The livestream aims to inspire and connect the gaming community with the real-world counterparts of some of the movie’s dolls.
Fans of Barbie and gaming can also look forward to the release of the highly anticipated Barbie movie. Set to hit US theaters on July 21st, 2023, and internationally on July 19th, 2023, the Barbie movie promises a captivating story that showcases the values and aspirations embodied by the iconic doll.
Microsoft’s partnership with Barbie brings together the worlds of gaming and fashion in a fun and engaging way. By offering fans a range of crossover products and experiences, Microsoft is celebrating the shared passions and interests of Barbie and gaming enthusiasts. Whether it’s through colorful faceplates, a special edition console, Barbie dolls, or livestream events, fans can immerse themselves in a world where Barbie meets Xbox.
