Formula E’s ongoing season is entering its final month, and one recent incident has caught the attention of fans and officials alike. During a race this past weekend, the DS Penske team was found installing an RFID scanner that could collect live data from all other cars before the race began. The move was deemed forbidden by the FIA Stewards. Despite accepting responsibility, Penske driver Stoffel Vandoorne argued that the action was no different from other teams photographing their opponents’ tires.
As Formula E looks for ways to increase its exposure and attract a larger audience, Aarti Dabas, Formula E’s chief media officer, believes that partnerships with CBS and Roku will play a significant role. Dabas hopes that these partnerships will dramatically increase Formula E’s audience reach and maximize the discoverability of its programming in the United States.
Drawing inspiration from the success of the Netflix series “Drive to Survive” in boosting the popularity of Formula One in the US, Formula E is optimistic about experiencing a similar surge. According to a Nielsen analysis, over 360,000 viewers who did not watch Formula One during the latter part of the 2021 season began watching after watching “Drive to Survive” in 2022.
The CBS and Roku deal includes various Formula E content, such as race previews, highlights, replays of all races, and an important addition, the “Unplugged” Formula E docu-follow series. With a comprehensive range of content, Formula E aims to engage fans and provide them with an immersive experience.
Related Post
Roku, a popular streaming platform, introduced its Sports Experience hub in November. The hub integrates live sports into its platform, enabling viewers to access a wide range of sports content conveniently. With partnerships already established with major services like Fox Sports, FuboTV, Amazon Prime Video, and Apple TV, Roku has been working to expand the hub further.
By collaborating with CBS and Roku, Formula E hopes to tap into the existing fan bases of these platforms and attract new followers. The exposure provided by CBS will allow Formula E to reach a wider audience through traditional television, while Roku’s Sports Experience hub will make it easily accessible to streaming enthusiasts.
Formula E’s expansion into the US market is undoubtedly a strategic move. With growing concerns about climate change and the push for more sustainable alternatives, electric vehicles and racing have gained significant attention. Formula E presents an eco-friendly motorsport option that aligns with the global focus on clean energy and sustainability. By capitalizing on this momentum, Formula E seeks to position itself as a frontrunner in the world of electric racing.
Additionally, Formula E offers a unique racing experience that distinguishes itself from its gasoline-powered counterparts. The fast-paced action, state-of-the-art technology, and immersive fan engagement make Formula E a thrilling sport to watch. With the integration of innovative features like Attack Mode and Fan Boost, Formula E creates an interactive and captivating viewing experience for fans.
In recent years, Formula E has seen substantial growth and recognition. Major automotive manufacturers, including BMW, Audi, Mercedes-Benz, and Porsche, have joined the championship, further elevating its profile. The competition among these renowned brands adds a layer of excitement and competitiveness to Formula E races.
Furthermore, Formula E’s commitment to promoting sustainable practices extends beyond the racetrack. The championship serves as a platform for showcasing advancements in electric vehicle technology and fostering a dialogue on the future of transportation. By pushing the boundaries of what is possible, Formula E inspires innovation and drives positive change in the automotive industry.
As the current season of Formula E reaches its climax, the partnership with CBS and Roku comes at an opportune time. With their extensive reach and established platforms, CBS and Roku provide Formula E with the means to connect with a broader audience and solidify its presence in the US market. By expanding its programming and offering compelling content, Formula E aims to engage both existing motorsport enthusiasts and new fans eager to explore the world of electric racing.
In conclusion, Formula E’s partnership with CBS and Roku marks an important milestone in the championship’s quest for increased exposure and audience reach. By leveraging the success of shows like “Drive to Survive” and embracing the streaming capabilities of platforms like Roku, Formula E aims to captivate a wider audience and establish itself as a leader in electric racing. With its focus on sustainability, technological innovation, and immersive fan experiences, Formula E is poised for continued growth and success in the world of motorsports.
