The pandemic has come to an end and the world has once again opened up for travel, bringing back a sense of normalcy to people’s lives. Among those eager to take advantage of this newfound freedom are couples who are getting married and looking forward to their honeymoons. This period marks the start of the 2023 wedding season, and to help newlyweds plan their perfect honeymoon, Asda Money Travel Insurance has conducted an extensive study to determine the most picture-perfect destinations according to popular social media platforms like TikTok and Instagram.
The research examined every country in the world, including popular destinations such as Santorini, Bali, and Paris, in order to identify the locations that are trending on social media. The results provide insights into where to go if you want to stay on trend with influencers or, conversely, where to avoid if you’re seeking a more secluded and private experience.
According to the study, the Maldives takes the top spot on Instagram, with over 134,000 posts showcasing its stunning beauty. Italy closely follows with close to 32,000 posts. On TikTok, however, the tables turn, and Italy emerges as the winner with an astonishing 16.5 million views, while the Maldives comes in second with 11.9 million. It’s no surprise that the Maldives is a favorite among Instagram enthusiasts, given its floating pool breakfast trays, white sandy beaches, crystal clear waters, and breathtaking views of manta rays. The Maldives has been a go-to destination for celebrities and influencers for years.
The fact that Italy surpasses the Maldives on Gen Z’s favorite social media platform, TikTok, is noteworthy. This aligns with previous research conducted by American Express in 2022, which found high demand for Italy among younger Millennials and Gen Z. Italy offers romantic gondola rides along the Venice canals, vineyards in Tuscany, and ancient cities all within easy reach of each other, making it an appealing choice for a honeymoon.
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Road trip honeymoons are also becoming increasingly popular, and an Italian road trip through the picturesque countryside with intermittent stops for vineyard tours is currently the trip of choice for many. It’s no wonder that even Prince Charles and Princess Diana chose Italy for their second honeymoon.
The top five countries for a romantic honeymoon according to Instagram are the Maldives, Italy, Greece, Thailand, and Japan. On TikTok, the top five countries are Italy, the Maldives, Greece, Malaysia, and Mexico.
In addition to analyzing the countries themselves, Asda Money also investigated the most popular honeymoon destinations within each country. Bali emerged as the favorite across the board, followed by Hawaii and Paris.
On Instagram, the top five honeymoon destinations are Bali, Hawaii, Paris, Santorini, and Rome. On TikTok, the top five honeymoon destinations are Bali, Hawaii, Paris, Cancun, and Bora Bora.
As couples plan their honeymoons, it is crucial to have travel insurance that covers all their needs. Asda Money offers a comprehensive travel insurance policy that includes coverage for both UK and overseas travel, as well as protection against COVID-19. This ensures that couples can have peace of mind and enjoy their honeymoon without any worries.
As travel restrictions continue to ease and the world becomes more accessible, couples have more options than ever before when it comes to planning their dream honeymoons. Whether they choose the stunning beaches of the Maldives, the romantic charm of Italy, or the cultural wonders of Bali, one thing is for certain – the return of travel has brought a renewed sense of excitement and adventure for couples embarking on their first journey together as husband and wife.
