The Roku Channel, the popular streaming device and platform’s free entertainment channel, is now available on Google TV and other Android TV OS devices. This expansion allows even more users to access the wide range of content available on the Roku Channel.
Previously, the Roku Channel was only available on Roku devices, Fire TV, Samsung TVs, the Roku mobile app, and online. However, with the recent addition of Google TV and Android TV OS devices, more viewers can enjoy the extensive library of movies, TV shows, and live linear television channels offered by the Roku Channel.
The Roku Channel has been steadily expanding its programming lineup and venturing into producing original content. Some of its popular original shows include “WEIRD: The Al Yankovic Story,” “Die Hart,” and “Die Hart 2: Die Harter,” both starring Kevin Hart, and “The Great American Baking Show.” With these original series, the Roku Channel aims to attract a larger audience and compete with other streaming platforms.
Furthermore, the Roku Channel has been adding exclusive live sports programming to its offerings. Through a recently announced partnership, the channel will feature 11 Formula E motorsport races per season. This expansion into live sports programming demonstrates Roku’s commitment to providing diverse content options for its viewers.
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With over 80,000 free movies and programs and more than 350 live linear television channels, the Roku Channel offers a vast selection of entertainment options. In fact, it has gained significant popularity and recognition, as it broke into Nielsen’s monthly platform rankings for the first time. In May, the Roku Channel accounted for 1.1 percent of all TV usage, joining the ranks of other popular FAST (free ad-supported television) services like Pluto TV and Tubi.
The Roku Channel has become an essential part of Roku’s overall strategy, especially after hiring former Fox executive Charlie Collier to lead its content and advertising business. Under Collier’s leadership, the channel has seen significant growth and expansion. Additionally, David Eilenberg, the former head of originals, has been promoted to oversee content across the media division, further strengthening Roku’s content offerings.
Despite its success, Roku faces challenges in an increasingly tough advertising market and growing losses. However, the company managed to reduce its losses in the most recent quarter and has implemented cost-cutting measures, including job cuts. Roku’s content spend is dependent on the scale and growth of the Roku Channel, and the company has adjusted its expenses based on macroeconomic conditions.
In addition to its streaming platform, Roku has also entered the device business by launching its own Roku-branded TVs. These TVs, available at Best Buy, provide users with a seamless streaming experience integrated with the Roku operating system.
Overall, the expansion of the Roku Channel to Google TV and Android TV OS devices signifies Roku’s commitment to reaching a larger audience and offering a diverse range of content. As the channel continues to invest in original programming and live sports, it aims to attract more viewers and major advertisers. With its extensive library of free movies and programs, the Roku Channel remains a top choice for streaming enthusiasts.
