Twitter has officially launched its ad-revenue sharing program for creators, which has already started paying eligible Blue subscribers. The initiative was announced by Elon Musk in February, but little information was provided about how it would work. However, high-profile users are now reporting that they have received notifications about incoming deposits, with one user claiming to receive over $24,000. These rewards are based on ads in replies to eligible users’ content.
The program aims to incentivize creators who contribute popular content that drives ads, in turn rewarding accounts that help Twitter make money and drive new Blue subscriptions. According to a help article published by Twitter, “This means that creators can get a share in ad revenue starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter.” Musk also mentioned in a tweet that the payouts will be cumulative from when he first promised to do so in February.
However, the requirements to receive a transfer from Twitter are quite high. The revenue-sharing system applies to Twitter Blue or Verified Organizations subscribers who have had at least five million post impressions in each of the past three months. They also need to pass a human review and adhere to the company’s Creator Subscriptions policies. Eligible users will be paid using a Stripe account, and Twitter plans to launch an application process soon, which can be found under Monetization in account settings.
This move by Twitter aims to make the platform more attractive for content creators. Interestingly, the program’s launch comes shortly after the introduction of Meta’s Twitter rival, Threads. Threads gained significant traction, attracting over 100 million users in its first five days, surpassing the user numbers achieved by previous record-holders ChatGPT and TikTok.
The launch of Twitter’s ad-revenue sharing program is a significant development for creators who rely on the platform to monetize their content. Prior to this program, creators on Twitter had limited options for generating revenue directly from the platform. Now, they have the opportunity to earn a share of ad revenue, providing a new avenue for income.
Twitter has recognized the importance of supporting content creators and helping them earn a living. By allowing creators to participate in the ad-revenue sharing program, Twitter is acknowledging the value they bring to the platform and providing them with a financial incentive to continue creating engaging and popular content.
The program also benefits Twitter by incentivizing creators to drive ads and increase engagement on the platform. As more creators see the potential for earning revenue through their content, they may be motivated to produce higher-quality posts and encourage interactions with their audience. This, in turn, can attract more advertisers to the platform, as they see the increased engagement and potential reach that creators can offer.
The introduction of the ad-revenue sharing program is an important step towards Twitter’s goal of becoming a more creator-friendly platform. It allows creators to directly benefit from the value they bring to the platform, similar to other social media platforms that have implemented monetization programs. By providing a means for creators to earn a living on Twitter, the platform is likely to attract more content creators, leading to a richer and more diverse range of content for users to enjoy.
In conclusion, the launch of Twitter’s ad-revenue sharing program for creators is a significant development that benefits both creators and the platform itself. Creators now have the opportunity to earn a share of ad revenue, providing them with a new source of income. This incentivizes creators to produce high-quality content and increase engagement on the platform. As a result, Twitter can attract more advertisers and become a more attractive platform for content creators. Overall, this program is a positive step towards supporting creators and fostering a thriving creator community on Twitter.
