Calm, the popular meditation app, is expanding its reach by partnering with Spotify to offer its content on the streaming service. This collaboration is made possible through Spotify Open Access, an initiative launched in 2021 that allows companies to provide their paid content on Spotify at different subscriber tiers. This means that select Calm meditations will now be available for Spotify users, without the need for an additional app.
Calm offers a range of meditation options through this partnership. For those looking to improve their sleep, Calm provides Sleep Stories narrated by celebrities like Harry Styles. There is also a dedicated section for beginners called Calm for Beginners, which offers introductory meditations in short five-minute or less sessions. This allows users to test the waters before committing to longer meditation practices. Additionally, Calm for Stress & Anxiety provides meditations for those in need of stress relief during difficult moments. And if you’re interested in hearing about how singer Camila Cabello incorporates mindfulness into her life, there’s an option for that too.
Not only does this partnership benefit Spotify users, but existing Calm users can also take advantage of the additional content available on Spotify. The collaboration even extends to children, as Spotify hosts Calm for Kids, offering meditations tailored to different age groups. There are also Sleep Stories for kids narrated by celebrities such as Jennifer Garner and Wanda Sykes.
Calm claims to be the number one meditation app, boasting over 100 million downloads and more than four million paying subscribers as of October 2022. However, with competitors like Headspace and InsightTimer in the market, partnerships like this one with Spotify can help Calm further expand its reach and maintain its competitive edge.
While some of the Calm content on Spotify is free for users, certain content will require starting a Calm free trial or purchasing a subscription. The free trial lasts seven days, and a Calm Premium membership can be obtained for $69.99 annually or $14.99 per month. This gives users access to a wider range of premium content and features.
By offering Calm content on Spotify, both companies are tapping into the growing demand for mindfulness, meditation, and relaxation resources. With more people seeking ways to manage their stress and anxiety, the availability of such content on a widely used platform like Spotify makes it more accessible to a larger audience.
The partnership between Calm and Spotify also highlights the increasing importance of mental health and well-being. By incorporating meditation and mindfulness practices into their daily routines, individuals can take proactive steps toward improving their mental health. The accessibility and convenience of these practices through apps like Calm on platforms like Spotify make it easier for people to prioritize their mental well-being.
In conclusion, the collaboration between Calm and Spotify allows users to access Calm’s meditation content directly on the streaming service. This partnership expands Calm’s reach and provides Spotify users with additional options for relaxation, stress relief, and better sleep. With the demand for mental health resources increasing, this partnership comes at a time when individuals are looking for effective ways to manage their well-being. Whether you’re a beginner or an experienced meditator, the availability of Calm’s content on Spotify provides an opportunity to incorporate mindfulness and meditation into your daily routine with ease.
