Lexus, the luxury vehicle division of Toyota, is making significant progress in its electric vehicle (EV) lineup with the development of a mid-size electric SUV. Recent trademark filings suggest that the vehicle may be called the Lexus TZ.
According to a user on the Lexus RX Owners forum, Toyota filed trademark applications for the TZ designation with the European Union Intellectual Property Office in July. The trademarks include variations such as “Lexus TZ 450e” and “Lexus TZ 550e.” This indicates that Lexus is actively working on expanding its EV offerings to include a mid-size SUV with third-row seats.
This move follows the launch of Lexus’ first dedicated EV, the 2023 RZ crossover. The RZ is positioned similarly to the popular RX crossover and serves as a promising precursor to the upcoming TZ. It is likely that the TZ will be positioned alongside the new 2024 TX, a gas-powered mid-size SUV that also features third-row seats.
While Lexus hasn’t provided a specific timeline for the release of its three-row electric SUV, we already have a glimpse of what it will look like. Toyota caught the automotive industry off guard by announcing its plans to launch 30 electric vehicles by 2030, many of which will be sold under the Lexus brand. This ambitious EV strategy was accompanied by the reveal of several concept versions, including the Lexus Electrified SUV concept, which offers a preview of the upcoming TZ.
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In addition to shedding light on Lexus’ future EV lineup, the recently filed trademarks also offer insights into the naming strategy for these vehicles. Alongside the three-row SUV, Lexus is working on an IS-like sport sedan that may be called the IZ. There are also plans for an LFA-inspired supercar, possibly named the LFZ. These names align with Lexus’ tradition of utilizing alphanumeric designations for its models.
Under the leadership of new Toyota CEO Koji Sato, Lexus has become the focal point of the company’s EV ambitions. The goal is to make zero-emission vehicles, including hydrogen fuel cell vehicles, account for 100% of Lexus’ sales in the U.S., Europe, and China by 2030, with the rest of the world following suit by 2035. This commitment to sustainability and EV technology underscores the brand’s dedication to providing cutting-edge luxury vehicles while minimizing environmental impact.
The entry of the Lexus TZ into the growing EV market signifies a significant step forward for the brand and reinforces Toyota’s commitment to electrification. With the increasing demand for electric SUVs, the TZ’s inclusion of third-row seats will undoubtedly attract families and consumers seeking a spacious and environmentally friendly luxury vehicle.
While specific details about the Lexus TZ are scarce at this stage, it is expected to offer advanced electric powertrain technology, exceptional driving dynamics, and luxurious appointments, all synonymous with the Lexus brand. The electric SUV segment is highly competitive, with several established automakers and start-ups vying for market share. However, Lexus’ proven reputation for craftsmanship, reliability, and innovation positions the TZ to be a formidable contender in this rapidly evolving market.
As Lexus continues to expand its EV lineup, the introduction of the TZ will contribute to Toyota’s broader vision of a sustainable future. With the company’s ambitious plans for a comprehensive EV portfolio and its commitment to zero-emission vehicles, Lexus is poised to become a leader in the luxury electric vehicle market. Customers can look forward to an exciting and environmentally friendly lineup of vehicles that combine the best of luxury, performance, and sustainability.
