In a recently published interview with Autocar, Ko Yamamoto, a technical advisor to Honda, revealed that the iconic Type R performance badge could potentially be applied to electric vehicles (EVs) in the future. According to Yamamoto, these EVs would need to provide the same enjoyable driving experience as traditional Type R models in order to be worthy of the badge.
Yamamoto emphasized that the Type R badge represents a driving and operating experience that maximizes pleasure. He stated, “If that pleasure can be transported with an electric car, then that car could be called a Type R.” This suggests that Honda is looking to create EVs that can replicate the excitement and thrill associated with their iconic Type R models.
However, Yamamoto also made it clear that current Honda gasoline models such as the CR-V and HR-V will not receive the Type R treatment. This means that the recently introduced 2023 Civic Type R will be the only car to bear the Type R badge for the time being. Yamamoto also confirmed that the Honda E and e:Ny1 EVs sold overseas will not receive Type R performance variants.
Nevertheless, Honda has a number of other EVs in development. The company announced last year that it plans to launch 30 EVs globally by 2030. Some of these EVs will make their way to the U.S., starting with the Honda Prologue and Acura ZDX crossovers in 2024. Both models are based on General Motors’ Ultium component set and will be manufactured by GM. However, Honda intends to follow them up with EVs based on its own architecture in 2025, with the first of these models being a crossover.
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In addition to these plans, Honda is also collaborating with GM on a line of affordable EVs based on a co-developed platform. Furthermore, Honda has partnered with Sony on a new EV brand called Afeela, which aims to bring innovative and technologically advanced electric sedans to the market.
These developments highlight Honda’s commitment to the electrification of its vehicle lineup and its determination to provide an enjoyable driving experience even in the realm of EVs. By considering the application of the Type R badge to future EVs, Honda aims to cater to enthusiasts who seek not only sustainability but also the thrill and excitement of high-performance driving.
The expansion into EVs aligns with Honda’s broader strategy to transition toward cleaner and more sustainable mobility solutions. The company recognizes the growing importance of electric powertrains and intends to leverage its technological expertise and partnerships to make significant advancements in the EV market.
Honda’s focus on EVs also reflects the changing landscape of the automotive industry, as governments worldwide implement stricter emission regulations and consumers increasingly prioritize environmental sustainability. By expanding its offerings to include high-performance EVs, Honda aims to position itself as a leader in the transition to a more electrified future.
In conclusion, Honda’s technical advisor, Ko Yamamoto, has indicated that the Type R performance badge could potentially be applied to EVs in the future. In order to earn the Type R badge, these EVs must provide a driving experience that maximizes pleasure, similar to traditional Type R models. Although current Honda gasoline models will not receive the Type R treatment, Honda has numerous EVs in development, including the Honda Prologue and Acura ZDX crossovers. These developments showcase Honda’s commitment to electrification and its dedication to bringing excitement and pleasure to the world of EVs.
