Hip-hop mogul Snoop Dogg has teamed up with consumer goods firm Happi Co. to release a Bored Ape ice-cream series in 3,500 Walmart stores. The frozen treats feature the iconic NFT character known as Dr. Bombay and are available for just $4.98 per pot.
Dr. Bombay, the mischievous Bored Ape, has already gained popularity through Snoop Dogg’s social media presence and real-life interactions. Now, the NFT character has its very own ice-cream brand, showcasing Snoop’s mouthwatering flavors. The flavors include Bonus Track Brownie, Iced Out Orange Cream, Cocoa Cream Cookie Dream, S’mores Vibes, Rollin’ in the Dough, Tropical Sherbet Swizzle, and Syrupy Waffle Sundaze.
This collaboration between Snoop Dogg and Happi Co. aims to bring together the worlds of hip-hop and NFTs, introducing the concept of blockchain technology to a wider audience. By releasing the Bored Ape ice-cream series, Snoop Dogg is further solidifying his presence in the digital realm and establishing himself as a pioneer in blending retail, entertainment, and Web3 sectors.
Snoop Dogg is known for his innovation and ability to adapt to new trends. In addition to his music career, he has ventured into various digital experiences, including tangible cookbooks, candles, and action figures. He has also issued exclusive backstage passes to fans through the “Passport Series” NFTs. Furthermore, in the expansive universe of Web3, Snoop Dogg has his very own record label, “Death Row Records,” and collaborates with VeeFriends to enhance concert experiences through “Please Take a Step Back” NFTs. He even works with the Cardano-based NFT project Clay Nation to create Bored Ape-inspired music videos.
Snoop Dogg’s foray into the NFT space and his partnership with Happi Co. demonstrate his commitment to embracing innovative digital trends and incorporating blockchain technology into daily consumer interactions. By extending his brand into the world of NFTs, Snoop Dogg is not only capitalizing on the growing popularity of digital collectibles but also paving the way for other artists and entrepreneurs looking to explore new avenues in the intersection of art, music, and technology.
The availability of the Bored Ape ice-cream series at Walmart showcases Snoop Dogg’s wide reach and his ability to connect with a global audience. With 230 million customers worldwide, Walmart provides an immense platform for Snoop Dogg to promote his NFT character and introduce the concept of blockchain to a wider demographic.
This collaboration also highlights the increasing mainstream acceptance of NFTs. By partnering with a well-known consumer goods firm like Happi Co., Snoop Dogg is bringing NFTs into the everyday lives of individuals who may not yet be familiar with the technology. The Bored Ape ice-cream series serves as a bridge between the digital and physical worlds, providing a tangible representation of the NFT character that fans can enjoy.
Snoop Dogg’s ability to navigate the evolving landscape of the music industry, retail, and technology sectors is a testament to his entrepreneurial mindset. He continues to push boundaries and explore unconventional means to engage with his audience. By embracing digital trends and incorporating blockchain technology into his brand, Snoop Dogg remains at the forefront of innovation in the entertainment industry.
In conclusion, Snoop Dogg’s partnership with Happi Co. to release the Bored Ape ice-cream series in Walmart stores is a testament to his ability to adapt to new trends and leverage his brand in innovative ways. The collaboration further solidifies his presence in the digital realm and showcases his talent for blending retail, entertainment, and Web3 sectors. With this venture, Snoop Dogg continues to break barriers and push the boundaries of what is possible in the intersection of art, music, and technology.
