The CW is expanding its sports programming by partnering with NASCAR for a seven-year deal to become the TV home of the stock car circuit’s Xfinity Series. This partnership, set to begin in 2025, will mark the first time the full Xfinity Series slate will run on free, over-the-air television. NASCAR will produce the telecasts in collaboration with The CW.
The CW’s sports division has been rapidly growing, with other deals in place such as LIV Golf and the Atlantic Coast Conference for live events, including college football and men’s and women’s basketball. Additionally, starting in September, The CW will also air “Inside the NFL”.
Dennis Miller, the network president of The CW, expressed his excitement about the partnership, stating that “landing the NASCAR Xfinity Series is a game changer” and that it represents an important building block in the network’s programming strategy. Miller emphasized the popularity of live sports content and how moving the Xfinity Series to The CW will enhance the viewing experience for fans. He also noted that with the addition of NASCAR in 2025, The CW will have live sports programming for 48 weekends each year.
Brian Herbst, senior vice president of media and productions at NASCAR, also expressed excitement about the partnership. He commended The CW’s vision for cultivating the next generation of NASCAR talent by bringing the Xfinity Series exclusively to broadcast television. Herbst highlighted the series’ ability to excite current fans and create new fans of the sport.
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Currently, the rights to NASCAR’s top-tier competition, the Cup Series, are shared between Fox and NBC. However, their contract is set to expire after the 2024 season.
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The CW’s expansion of its sports properties through a partnership with NASCAR comes as no surprise. The network, owned by Nexstar, has been actively seeking opportunities to diversify its programming and attract a wider audience. By securing the TV rights for the Xfinity Series, The CW is stepping into the world of stock car racing and cementing its position as a major player in sports broadcasting.
The Xfinity Series is an important part of NASCAR’s development ladder, featuring young and up-and-coming drivers. With its move to The CW, the series will gain even more exposure by reaching a larger audience through free, over-the-air television. This move not only benefits NASCAR, but also allows The CW to showcase dynamic and thrilling racing content to its viewers.
In recent years, The CW has made significant strides in building its sports division. Alongside the NASCAR Xfinity Series, the network has secured deals with LIV Golf and the Atlantic Coast Conference for live events. These partnerships have allowed The CW to air college football and men’s and women’s basketball games, capturing the attention of sports enthusiasts across the country. Additionally, the network will also be airing “Inside the NFL” starting in September, further expanding its sports programming offerings.
Dennis Miller, the president of The CW, recognizes the importance of live sports content and the impact it has on viewership. The addition of the NASCAR Xfinity Series to The CW’s lineup is seen as a “game changer” that will elevate the viewing experience for fans of the series. Miller’s statement highlights the network’s commitment to providing top-notch sports programming and its belief that live sports are the most watched television content.
With the inclusion of the Xfinity Series, The CW will now be able to offer live sports programming on 48 weekends each year. This is a significant achievement for the network and further solidifies its position as a destination for sports fans. The CW’s national reach will ensure that fans from all over the country can enjoy the Xfinity Series and witness the talents of NASCAR’s future stars.
Brian Herbst, senior vice president of media and productions at NASCAR, praised The CW for its vision and commitment to cultivating the next generation of NASCAR talent. By bringing the Xfinity Series exclusively to broadcast television, The CW is opening doors for aspiring drivers and expanding the sport’s fan base. The Xfinity Series consistently delivers exciting moments on legendary tracks, captivating both existing fans and creating new ones. This partnership between NASCAR and The CW holds great potential for the growth and development of stock car racing in the years to come.
It is also worth noting that Fox and NBC currently share the rights to NASCAR’s top-tier competition, the Cup Series. However, their contract is set to expire after the 2024 season. The CW’s entry into the NASCAR broadcasting scene adds a new player to the mix and introduces a fresh perspective to the sport. As the landscape of sports broadcasting continues to evolve, it will be interesting to see how The CW’s partnership with NASCAR shapes the future of stock car racing on television.
In conclusion, The CW’s expansion into sports programming through its partnership with NASCAR is an exciting development for both the network and stock car racing fans. The addition of the Xfinity Series to The CW’s lineup will bring the sport to a larger audience and provide greater exposure for young drivers. This move further solidifies The CW’s position as a major player in sports broadcasting and demonstrates its commitment to delivering top-notch live sports content. With its growing portfolio of sports properties, The CW is set to become a go-to destination for sports enthusiasts in the years to come.
