The mockumentary-style film, Theater Camp, has partnered with popular brands Sperry and Dylan’s Candy Bar to bring a touch of style and sweetness to its fictional faculty. Co-directed by Molly Gordon, Nick Lieberman, Noah Galvin, and Tony Award-winner Ben Platt, Theater Camp offers a comedic look into the struggles of AdirondACTS, a summer retreat in upstate New York.
The film revolves around Joan, played by Amy Sedaris, who founded AdirondACTS but finds herself facing difficulties after suffering a seizure during a production. With the camp’s counselors scrambling to keep things together, Joan’s son Troy, played by Jimmy Tatro, takes on the responsibility of saving the business despite lacking passion for his mother’s creative pursuits. The faculty at AdirondACTS includes technical director Glenn, costume designer Gigi, dance teacher Clive, and resident Rodgers and Hammerstein, Amos and Rebecca-Diane.
In collaboration with Sperry, Theater Camp has transformed its characters into shoe styles. Joan is represented by the Crest Vibe Sneaker in crisp linen white, while aspiring actor Amos embodies the signature brown leather boat shoe. Multihyphenate medium-composer-aspiring performer Rebecca-Diane is embodied in the Angelfish boat shoe. Other characters, such as Troy, Clive, and fight choreographer Janet, have their shoe counterparts in the Cloud CVO deck sneaker. Assistant camp director Rita is represented by the SeaCycled Crest Vibe sneakers made from recycled cotton and polyester. Costume director Gigi is depicted by the paint-splattered Pride boat shoe in denim, and Glenn is embodied by the eco-conscious SeaCycled Striper II CVO Baja shoe made from recycled cotton and hemp.
Dylan’s Candy Bar, known for its delectable sweets, has also joined forces with Theater Camp to create a collection of candies inspired by the feel of summer camp. One of the highlights of the collection is a limited-edition candy-filled backpack priced at $35. This backpack comes with a special movie-inspired name tag, adding a nostalgic touch to the experience. Those lucky enough to attend the East Hampton screening in New York were treated to a candy canteen to enjoy during the film.
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The partnership with Dylan’s Candy Bar holds a special place in the hearts of the cast and crew. Noah Galvin recalls how candy was a form of currency during his own camp experiences. He used to scrounge for loose change in his father’s glove compartment just to get his hands on a Kit-Kat Big Kat, a prized treat. Ben Platt, on the other hand, remembers his camp providing rationed candy once a week through canteen distribution. Candy and summer camp go hand in hand, which is why the team is thrilled that Dylan’s Candy Bar has created a limited edition Theater Camp backpack filled with goodies and adorned with a special name tag.
To enhance the theatrical experience, viewers can shop the full Sperry collection online. From boat shoes to sneakers, fans can show their love for the film and its characters in style. Additionally, the Dylan’s Candy Bar sweets pack is available for purchase online and can also be found at their stores in Los Angeles and New York.
Theater Camp brings together the creative talents of Molly Gordon, Nick Lieberman, Noah Galvin, and Ben Platt to create a hilarious and endearing mockumentary-style film. With the support of brands like Sperry and Dylan’s Candy Bar, the film not only captures the spirit of summer camp but also adds an extra touch of style and sweetness to the experience. From unique shoe designs to candy-filled backpacks, fans have the opportunity to immerse themselves in the world of Theater Camp and show their support for the film. So, grab your favorite pair of shoes and a bag of sweets, and get ready for a theatrical adventure like no other.
