Disney’s latest film, “The Haunted Mansion,” has proven to be a disappointment at the box office. Despite having a star-studded cast, including Lakeith Stanfield, Rosario Dawson, Owen Wilson, Tiffany Haddish, and others, the film only generated $24.6 million in North America markets. Overseas, it performed even worse, only bringing in $9.1 million. With a budget of $150 million, plus additional millions spent on marketing, the movie finds itself in the red, having earned just $33 million worldwide.
The lackluster performance of “Haunted Mansion” at the box office is reminiscent of its premiere, which felt empty and soulless. Although this can be partly attributed to the timing of the premiere during the SAG strike, there are clear parallels between the two. The film’s disappointing box office numbers further reflect the struggles that Disney has faced with recent releases. Even the new “Indiana Jones” film failed to make a significant impact. While some of their other films have performed decently this year, it is apparent that Disney’s CEO, Bob Iger, is hoping for much stronger numbers.
In stark contrast to “Haunted Mansion,” the film “Barbie” has continued to dominate the box office for the second week in a row. Margot Robbie and the rest of the cast have carried the film’s momentum from its massive $93 million haul in the previous week. Adding to its success, “Barbie” has already earned $162 million from its opening weekend, and the international numbers are expected to be equally impressive. So far, “Barbie” has grossed over $750 million, solidifying its status as a box office hit.
Another film that experienced a second wave of success is “Oppenheimer.” The movie generated an additional $46.6 million during the weekend, bringing its total domestic earnings to $174 million. This is quite an impressive feat and demonstrates the film’s popularity among audiences.
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It remains to be seen whether the success of “Barbie” and “Oppenheimer” is a fluke or a trend for future film releases. The overwhelming popularity of “Barbie” seems to have evolved into a viral marketing phenomenon and a major event for moviegoers. It is uncertain if other films will be able to generate the same level of excitement and anticipation among audiences.
In conclusion, Disney’s “Haunted Mansion” has fallen short at the box office, earning a fraction of its budget and underperforming both domestically and internationally. The disappointment of this film is part of a larger trend of underwhelming performances by some of Disney’s recent releases. In contrast, “Barbie” and “Oppenheimer” have achieved significant success, with “Barbie” surpassing $750 million in earnings. The future of the film industry remains uncertain, and it will be interesting to see if upcoming releases can replicate the success of these films.
