The Super Bowl is set to receive a slimy twist in 2024. CBS Sports and Nickelodeon have announced that they will produce a second telecast of Super Bowl LVIII with a focus on kids, bringing their kid-centric coverage and iconic green ooze to the game. This alternate telecast will be the first of its kind in the history of the Super Bowl, with CBS carrying the main broadcast.
While this may be Nickelodeon’s first Super Bowl telecast, it is not the first time they have provided alternate feeds for NFL games. In the past, Nickelodeon has aired alternate feeds of wild-card playoff games after the 2020 and 2021 seasons, as well as a regular-season game on Christmas Day last year. One of the most memorable moments from these telecasts was when SpongeBob character Patrick Star roasted Denver Broncos quarterback Russell Wilson after an interception. Nickelodeon also airs a weekly highlights show called NFL Slimetime during the season, and another Christmas game is scheduled for the upcoming season.
Nickelodeon’s president and CEO, Brian Robbins, expressed his excitement about the partnership with CBS Sports and the NFL, stating that bringing Nickelodeon’s unique visual sensibility to the Super Bowl will create a must-see event for kids and families everywhere. The announcers and other details for the Nick telecast will be announced closer to the Super Bowl, which is scheduled for February 11, 2024. In the previous Nickelodeon telecasts, Noah Eagle, Nate Burleson, and Gabrielle Nevaeh (That Girl Lay Lay) have served as the announcers, and these telecasts have already won two Sports Emmys.
The NFL is equally thrilled about the partnership and the opportunity to offer fans a new and different way to experience the Super Bowl. Hans Schroeder, executive vice president of media distribution for the NFL, stated that previous telecasts on Nickelodeon have been huge hits and they are excited to bring that creativity to Super Bowl LVIII. CBS Sports chairman Sean McManus also expressed his enthusiasm, highlighting CBS Sports’ production team’s suitability for delivering an innovative and slime-filled Nick-ified telecast for kids and families. This unique viewing experience aims to broaden the reach of the Super Bowl to a new legion of fans.
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The Nick telecast will not be limited to the United States. Viewers in the United Kingdom, Australia, and New Zealand will also have the opportunity to watch the telecast, albeit on a delayed basis. This expansion allows even more fans around the world to enjoy the kid-focused coverage and experience the excitement of the Super Bowl.
CBS Sports and Nickelodeon will join forces to produce the Nick Super Bowl telecast, with Nickelodeon Productions playing a significant role. The executive producers of the NFL on CBS are Sean McManus and Harold Bryant, while Shawn Robbins serves as the coordinating producer. For Nickelodeon, the production is overseen by Ashley Kaplan, Paul J. Medford, and Luke Wahl.
In conclusion, the upcoming Super Bowl LVIII in 2024 will have a special alternate telecast produced by CBS Sports and Nickelodeon. This kid-focused telecast will bring the fun and creativity that Nickelodeon is known for to one of the world’s most popular sporting events. With slime-filled moments and a unique visual sensibility, the Nick telecast promises to be a must-see event for kids and families. Whether in the United States or abroad, fans will have the opportunity to enjoy this innovative and entertaining Super Bowl experience.
