Paramount Global’s advertising-supported streaming service, Pluto TV, is set to launch over 50 free advertising-supported streaming television (FAST) channels in Australia. Starting from August 31st, these channels will be available in a dedicated branded area on Paramount Australia & New Zealand’s digital platform 10 Play. This move aims to provide Australian audiences with a premium curated experience, offering a diverse selection of Pluto TV channels across every genre.
The lineup of channels for the launch includes popular shows like South Park, as well as new and exclusive MTV and Nickelodeon channels such as MTV Reality, MTV The Shores, Nick Classics, and Nick Toons. Additionally, legendary titles like I Love Lucy, Happy Days, and Dynasty will also be available. Paramount Global plans to announce more content and channels closer to the launch date.
Olivier Jollet, executive vp and international general manager for Pluto TV, expressed his excitement about engaging with Australian audiences and partnering with 10 Play. He called the 50 Pluto TV channels a significant milestone and highlighted the strength of the Paramount ecosystem. As pioneers in the FAST industry, Pluto TV aims to provide a new and unique user experience through curated channels dedicated to the Australian market. Jollet emphasized the value of Pluto TV in meeting the needs of local audiences through a mix of local and international content.
Jarrod Villani, executive vp, chief operating and commercial officer, and regional lead for Paramount Australia & New Zealand, emphasized that the Pluto offering will deliver the ultimate lean-back experience for viewers. He expressed enthusiasm for offering dedicated and curated content for every generation and taste, featuring cult classics and global smash-hit TV series. Villani also highlighted the success of 10 Play in 2023, with a 21% increase in minutes viewed compared to the previous year. This announcement solidifies 10 Play’s unique and strong position in the Australian market, leveraging nearly a decade of insights gathered from delivering alternate viewing experiences.
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The expansion into the Australian market demonstrates Paramount Global’s continued commitment to expanding its streaming services worldwide. By partnering with a well-established platform like 10 Play, Paramount Global aims to capture the attention of Australian viewers and provide them with a wide range of entertainment options. This collaboration will further strengthen Pluto TV’s position in the streaming industry and increase its user base.
The launch of over 50 FAST channels in Australia is a strategic move by Paramount Global to tap into the growing demand for ad-supported streaming services. With the rise of cord-cutting and the popularity of streaming platforms, offering a variety of free, ad-supported channels allows Pluto TV to attract a wider range of viewers who may prefer not to pay for subscription-based services. The curated channels ensure that there is something for everyone, catering to different demographics and interests.
As the streaming landscape continues to evolve, partnerships and expansions like this one highlight the competitive nature of the industry. Paramount Global, with its popular content library and strong brand recognition, is positioning itself to become a major player in the Australian streaming market. By leveraging its existing assets and collaborating with established platforms like 10 Play, Paramount Global is well-positioned to gain a significant share of the market and provide viewers with an exceptional streaming experience.
In conclusion, Paramount Global’s Pluto TV is launching over 50 ad-supported streaming television channels in Australia. These channels will be available on Paramount Australia & New Zealand’s digital platform 10 Play, offering a premium curated experience across various genres. This partnership aims to engage Australian audiences, provide a unique user experience, and capitalize on the growing demand for ad-supported streaming services. As competition in the industry intensifies, Paramount Global’s expansion into the Australian market demonstrates its commitment to becoming a formidable player and delivering high-quality entertainment to viewers.
