BBVA, a forward-thinking banking institution, has taken a step into the virtual world by partnering with Legendaryum Metaverse. This collaboration aims to explore how immersive digital environments can transform remote relationship dynamics both internally and with clients. One of the outcomes of this partnership is the establishment of a remote meeting room within Legendaryum’s virtual world. By venturing into this new territory, BBVA hopes to understand the implications and potential of these environments and how they can redefine user interactions. This understanding will then inform the creation of specialized banking services tailored to the metaverse.
The concept of the metaverse and its potential for reshaping interactions between businesses and customers has generated immense curiosity and anticipation. BBVA recognizes the need for experimentation before implementing new interaction models or designing specific products for these channels. Iván Moreno from BBVA’s Strategy and Digital Assets division explains, “We need to understand the capabilities of these technologies, their possible technical limitations, risks and opportunities, and how to enhance the security and protection of users.” This experimental phase is crucial for BBVA to gain insights and knowledge that will guide their future initiatives in the metaverse.
A significant aspect of BBVA’s exploration is the immersive meeting room trial. This platform offers a hyper-realistic design that caters to various purposes such as social gatherings, commercial hubs, training spaces, and leisure activities. Moreno emphasizes the importance of testing this platform firsthand, stating, “Having this pilot space in a hyper-realistic scenario allows us to open up innovative ideas for applications or needs that would be difficult to anticipate without an environment in which to test them.” BBVA believes that testing in such realistic virtual environments empowers businesses to develop unique tools and functionalities for these spaces.
To enhance the authenticity of this experiment, Legendaryum has recreated a virtual replica of La Vela, BBVA’s iconic headquarters in Madrid. This attention to detail and commitment to mirroring real-world environments demonstrates the shared vision and objectives of both BBVA and Legendaryum.
Beyond technological exploration, BBVA’s goal is to understand how perceptions and interaction modalities evolve in these virtual spaces. Moreno points out that users have been interacting digitally for a long time through traditional methods like screens, buttons, and drop-down lists. Exploring their own way of working in the metaverse allows BBVA to design products and services that consider these new perceptions and interaction styles.
BBVA’s partnership with Legendaryum reflects its strategy of integrating pioneering technologies that could revolutionize the banking industry and metaverse models. The virtual experience provided closely resembles reality, and the multi-device integration ensures seamless interaction regardless of the connecting device. Whether it’s a PC, smartphone, tablet, or VR glasses, users can access the immersive meeting room with ease. Additionally, the web accessibility aspect eliminates the need for third-party software downloads, making it more accessible for corporate environments.
This collaboration between BBVA and Legendaryum Metaverse highlights the growing significance of the metaverse in shaping the future of business operations and customer engagement. As companies like BBVA pioneer immersive environments for enhanced communication and service delivery, the metaverse could become an integral part of how businesses connect with and serve their clientele. The insights gained from this collaboration will undoubtedly contribute to the development of innovative banking services and interaction models in the metaverse. BBVA’s forward-thinking approach positions them as a leader in exploring the potential of the metaverse and its impact on the banking industry.
