Hillary Povar, an executive vice president at boutique public relations firm Smithhouse, has recently received a promotion. She is now also the chief creative officer at the company. In her new role, Povar will work closely with CEO Dustin Smith and the leadership team to refine and advance client services and campaign management. Additionally, she will focus on accelerating the company’s profile and identifying new business opportunities.
As the chief creative officer, Povar will be responsible for directing the agency’s overall creative strategy and related output and execution for clients. This includes driving the agency’s communication strategy, branding, and creative vision to produce solutions and results for client campaigns and new business pitches and presentations.
Dustin Smith, the founder and CEO of Smithhouse, praises Povar as a strategic leader and trusted colleague who embodies the company’s commitment to exceeding expectations and being relentlessly creative. He expresses excitement about having her continue to shape the future of the agency and deliver unmatched results as they grow the company.
Hillary Povar joined Smithhouse in 2021 and has since led strategic corporate and consumer campaigns for various clients. Some of the notable clients she has worked with include the Pancreatic Cancer Action Network, “The Marvelous Mrs. Maisel,” the National Academy of Television Arts & Sciences, Hulu, Norman Lear Center at USC, Scout Prods., YogaWorks, and Amazon Freevee. Her efforts have been recognized, and she was recently named a TV Week’s 40 Under 40 honoree.
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With over 15 years of experience in entertainment PR, media, and talent relations, Povar has made significant contributions to the industry. She began her career at Showtime and has been involved in the launch or contribution to over 60 original scripted and unscripted series, specials, and events. One of the highlights of her career so far has been her involvement in publicity campaigns and FYC (For Your Consideration) efforts for “Schitt’s Creek,” a series that gained immense popularity and won numerous Emmy Awards during its run.
Smithhouse, the boutique public relations firm, works across various industries, including entertainment, lifestyle, nonprofit, awards, and events. Their diverse client list includes Amazon Studios, Prime Video, Amazon Freevee, ABC, CBS Network, CBS Media Ventures, Casting Society, Crunchyroll, Fuse, Hot Snakes Media, Hulu, Mattel, National Academy of Arts & Sciences, National Geographic/Disney+, Plus Life Media, the Pancreatic Cancer Action Network, Scout Productions, Telemundo, and USC Norman Lear Center.
The firm’s expertise in public relations, combined with Povar’s leadership as the chief creative officer, positions Smithhouse as a formidable player in the industry. With their focus on excellence and innovative approaches, the company is well-equipped to meet the needs of their clients and continue to thrive in the ever-changing landscape of public relations and communications.
Overall, Hillary Povar’s promotion to chief creative officer at Smithhouse demonstrates the company’s commitment to growth and innovation. Her extensive experience and strategic leadership make her an invaluable asset to the agency. By refining client services, advancing campaign management, and accelerating the company’s profile, Povar will help drive Smithhouse’s success and establish it as a leader in the public relations industry.
