Clarence Avant, the legendary music industry figure known as the “Godfather of Black Music,” has passed away at the age of 92. Avant’s career spanned several decades and he made a significant impact on the industry as an executive, label owner, dealmaker, and mentor. His family announced his death on Sunday, stating that Avant died at his home in Los Angeles. This comes 20 months after his wife, philanthropist Jacqueline Avant, was tragically shot and killed by an intruder in their Beverly Hills home in December 2021. Avant is survived by his daughter, Nicole Avant, and his son, Alexander Avant.
During his career, Avant managed notable musicians such as Sarah Vaughan, Jimmy Smith, Lalo Schifrin, and Freddie Hubbard. He also played a key role in the sale of Stax Records in the 1960s and discovered and signed Bill Withers, the renowned singer behind hits like “Ain’t No Sunshine,” in the 1970s. In the 1980s, Avant co-promoted Michael Jackson’s first solo world tour, “Bad.” In the 1990s, after the sale of Motown to PolyGram, Avant served as the chairman of the board.
Throughout his career, Avant provided guidance and expertise to countless producers, executives, and artists. Quincy Jones, David Geffen, Jay-Z, Jimmy Jam & Terry Lewis, Pharrell Williams, and Whitney Houston are just a few of the industry icons who sought Avant’s advice. Avant was known for his ability to communicate effectively and for his impeccable business sense. He was highly respected for his contributions to the music business and was often referred to as a mentor by those who had the privilege of working alongside him.
Avant’s impact extended beyond the music industry. He was an active political fundraiser and received admiration from influential figures like Barack Obama, Bill Clinton, and Andrew Young. Avant’s daughter, Nicole, directed a Netflix documentary about her father titled The Black Godfather in 2019. The film sheds light on Avant’s civic engagement, social activism, and commitment to giving back. Nicole Avant stated that she hopes the documentary will inspire others to help people and share their blessings.
Related Post
Born on February 25, 1931, in Greensboro, North Carolina, Clarence Avant was raised by a single mother, Gertrude, who worked as a domestic worker. He dropped out of Dudley High School at the age of 16 and moved to New Jersey. Avant’s career in the music industry began when he managed a lounge owned by jazz musician Teddy Powell in Newark. Early on, he represented artists like Little Willie John, Jimmy Smith, and Creed Taylor. Avant was mentored by Joseph Glaser, Louis Armstrong’s music manager, known for his connections to the mob.
Avant’s accomplishments include partnering with rock ‘n’ roll producer Tom Wilson in the Wilson Organization and moving to Los Angeles to work with Lalo Schifrin. He also helped establish Venture Records, the first joint venture between a Black-owned music company and a major record label, backed by MGM Records. He negotiated the sale of Stax Records to Gulf & Western in 1968 and later founded Sussex Records in the 1970s, which launched the careers of Bill Withers and Rodriguez, among others. Avant also founded KAGB-FM, one of the first Black-owned radio stations in the United States, and Tabu Records, which achieved success with artists like the S.O.S. Band, Cherrelle, and the songwriting and production team Jam & Lewis.
Avant’s influence extended beyond the music industry. He played a crucial role in guiding Jim Brown’s transition from the NFL to acting, helped Hank Aaron maximize his endorsement potential, and convinced ABC to abandon plans for a dance show produced by Dick Clark that would have competed with Soul Train. Avant preferred to work behind the scenes and actively avoided seeking publicity.
In recognition of his contributions, Avant received numerous prestigious awards throughout his career. In 2007, he was honored with the Thurgood Marshall Lifetime Achievement Award from the NAACP. The following year, he accepted the Recording Academy’s Trustees Award, given to individuals who have made significant contributions to music outside of performing.
Clarence Avant’s impact on the music industry and beyond is immeasurable. He was a trailblazer, a mentor, and a visionary. His ability to connect people, make deals, and offer guidance has left an indelible mark on the industry. Avant’s legacy will continue to inspire generations to come, and his contributions will be remembered for years to come.
