Clarence Avant, also known as the “Black Godfather,” has passed away at the age of 92. The legendary music executive, who was highly regarded in the industry, died at his home in Los Angeles on Sunday. His children, Nicole and Alexander, as well as his son-in-law, Netflix co-CEO Ted Sarandos, confirmed the news.
Clarence Avant leaves behind a long family and a vast network of friends and associates who have not only changed the world but will continue to do so for generations to come. Despite the sorrow of his loss, his legacy brings joy and inspiration.
Avant’s journey in the music industry began in the 1950s when he managed a lounge in New Jersey. During his early years, he had the privilege of being mentored by Joseph G. “Joe” Glaser, the music manager for Louis Armstrong. This experience laid the foundation for Avant’s successful career.
He quickly became a trailblazer in the world of music, managing numerous renowned singers and performers such as Sixto Rodriguez, Bill Withers, and the duo Jimmy Jam & Terry Lewis. Avant’s influence extended beyond artist management as he founded two record labels, Venture Records in 1967 and Sussex Records in 1969. Furthermore, he played a pivotal role in launching the first African-American-owned FM radio station.
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Throughout his career, Avant made significant contributions to the industry. He brokered the sale of Stax Records, became the chairman of the board of Motown Records, and was inducted into the Rock and Roll Hall of Fame in 2021. These achievements solidified his status as a music industry icon.
Avant’s accomplishments were recognized and honored in various ways. He received a star on the Hollywood Walk of Fame and was presented with the Industry Icon Award at the Grammys in 2019. The same year, his Netflix documentary, “The Black Godfather,” was released, showcasing his extraordinary journey and impact on the music industry.
Tragically, Avant experienced the loss of his beloved wife, Jacqueline, in 2021. She was shot and killed during a burglary attempt at their Los Angeles home. The incident shocked and saddened many, and news of her passing was first reported by TMZ.
In his final years, Avant continued to be a prominent figure in the industry. In 2022, he was spotted leaving Craig’s in West Hollywood, where he was warmly greeted by fans while enjoying a night out with Ted Sarandos.
Clarence Avant’s legacy will forever be remembered and celebrated. His contributions to music, his entrepreneurial spirit, and his impact on the lives of countless artists and industry professionals have left an indelible mark. He will be greatly missed by all who knew and admired him.
Rest in peace, Clarence Avant.
