Millie Bobby Brown, the Emmy-nominated actress and producer known for her roles in “Enola Holmes” and “Stranger Things,” is expanding her repertoire by venturing into the world of celebrity scents. Brown has announced the launch of her first fragrance, called Wildly Me, under her clean lifestyle brand, Florence by Mills.
The Wildly Me eau de toilette will be available for purchase online starting on August 22. The clean and vegan scent comes in three different sizes: 10, 50, and 100 milliliters, with prices ranging from $24 to $65. The fragrance features notes of periwinkle florals, sandalwood, upcycled cedarwood, bergamot, soothing sage, purple iris, blooming wisteria, violet flowers, and fresh lavender. According to the brand’s release, Wildly Me is inspired by a botanical garden, where these natural elements intertwine to create a unique olfactory experience.
Brown explains that the inspiration for the fragrance comes from her personal journey of growing into adulthood. As the brand Florence by Mills has evolved with her, she felt compelled to create a fragrance that represented her path to self-discovery. The scent serves as a symbol of choosing your own path and embracing your true self, unapologetically and wildly. Brown describes the fragrance as a part of her passion project and expresses her excitement to share it with the Florence by Mills community.
The development of Wildly Me has taken two years, and it has been created in collaboration with the renowned Swiss fragrance house, Givaudan. Givaudan is known for its expertise in developing organic and clean beauty products, fragrances, wellness-focused goods, and innovative food experiences. The partnership between Florence by Mills and Givaudan ensures that the fragrance meets the brand’s clean and vegan standards.
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In addition to her venture into the fragrance industry, Brown is also making her writing debut with her first book, titled “Nineteen Steps.” The novel, set to release on September 12, is a 320-page historical fiction that takes place during World War II. Inspired by her own family’s history, Brown tells a moving tale of love, longing, and loss. The book is already available for pre-order on various platforms such as Amazon, Barnes & Noble, Bookshop, and Little Shop of Stories.
Fans who pre-order “Nineteen Steps” from Barnes & Noble have the chance to win a $150 gift card, a Florence by Mills gift set, a Harney & Sons tea basket, and more. Signed and unsigned hardcover editions of the book will be available at select bookstores.
Millie Bobby Brown’s foray into the fragrance industry and her debut as an author reflect her diverse talents and her dedication to creating meaningful and high-quality products. Through her brand Florence by Mills, she continues to provide clean, vegan, and inclusive beauty products and now extends her vision to the world of fragrance. With the launch of Wildly Me and the release of “Nineteen Steps,” Brown’s influence and creativity are expanding beyond the screen, making her a true entrepreneur and storyteller. Fans and beauty enthusiasts can expect to see more exciting projects and products from Millie Bobby Brown in the future.
