Chris Appleton has been announced as the new global ambassador for Shark Beauty and also the Head of Hair for the company. Appleton, a well-known celebrity hairstylist based in Los Angeles, is famous for creating the sleek “glass hair” look for clients such as Kim Kardashian, Jennifer Lopez, and Dua Lipa. The announcement of Appleton’s new role coincides with the launch of two new hair care products from Shark Beauty: the SmoothStyle heated comb and straightener, and the SpeedStyle dryer and styler.
Both of these new hair tools are designed for all hair textures and types. The Shark SmoothStyle is specifically engineered to straighten and smooth hair without causing frizz or heat damage. It can be used on wet or dry hair and is designed to prevent hair from absorbing too much heat while adding volume. The appliance features three preset temperature settings and one smoothing comb option.
In addition to the SmoothStyle, Shark Beauty has also introduced the SpeedStyle dryer and styler. This lightweight tool is available in bundles for straight/wavy or coily/curly hair and includes three attachments: the RapidGloss finisher, the QuickSmooth brush, and either the Turbo Concentrator or the DefrizzFast Diffuser, depending on the configuration. The SpeedStyle automatically adjusts its settings to one of four heat or three airflow settings, and the RapidGloss attachment promises to deliver a silky, naturally shiny finish with significantly less frizz.
Both the SmoothStyle and SpeedStyle are perfect for frequent travelers thanks to their compact size and lightweight design. The SpeedStyle weighs just 1.66 pounds, while the SmoothStyle brush weighs just over 1.5 pounds. These new products mark Shark Beauty’s expansion into the beauty department, following their success in the home cleaning aisle. The brand aims to compete with Dyson’s popular and high-priced Airwrap hair styler.
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The partnership with Chris Appleton is a significant step for Shark Beauty. Over the next two years, Appleton will help people “celebrate their hair and build on Shark Beauty’s mission to democratize high-end hairstyling, bringing the celebrity hairstyling experience to the masses,” as stated in a press release. Appleton is also an ambassador for Color Wow haircare and recently tied the knot with actor Lukas Gage in an intimate Las Vegas ceremony officiated by none other than Kim Kardashian. The wedding reception included a special performance by Shania Twain.
Shark Beauty’s new hair tools have already garnered attention and are available for purchase online and in select retailers. The SmoothStyle hair straightener brush is priced at $100, while the SpeedStyle for straight/wavy hair and curly/coily hair both retail for $200.
Overall, Shark Beauty’s partnership with Chris Appleton and the launch of their new hair tools signify the brand’s commitment to providing high-quality hairstyling products to consumers. With Appleton’s expertise and influence in the industry, Shark Beauty aims to make professional hairstyling accessible to everyone, regardless of hair type or texture.
