Democratic presidential candidate Marianne Williamson has revealed that she has been excluded from network TV coverage during her campaign. However, she has found success by embracing the popular social media app TikTok.
Williamson, who was previously known as the “spiritual advisor” to Oprah Winfrey, discussed her inability to bring her campaign to television during an appearance on TMZ Live. She realized that TikTok could be a powerful platform for her cause and decided to give it a try.
The candidate shared that TikTok has been an excellent way for her to connect with young voters in the United States. She also noted a significant difference in the intelligence level of content on TikTok compared to that of traditional news organizations.
Addressing the common belief that young people are not engaged in politics, Williamson debunked this notion and explained why young voters should be taken seriously. She has been using TikTok as a means to demonstrate that young people are interested and active in the political process.
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Williamson’s campaign has been particularly crucial because the Democratic National Committee typically does not hold debates when there is a sitting president in the race. Her campaign has provided an alternative platform for discussing important issues and getting the word out to the public.
To illustrate the impact of TikTok on her campaign, Williamson shared that she has gained over half a million followers on the app, which is more than any other candidate. Since joining TikTok, she has consistently polled above 20% with voters under the age of 30.
It is worth noting that Williamson faced opposition from her fellow Democrats when she initially entered the race. Even her own campaign staff doubted her decision to run. However, her move to embrace TikTok appears to have turned things around and generated a significant following.
TikTok has become a powerful tool for political engagement, allowing candidates like Williamson to reach a large and diverse audience. With its short-form videos and wide user base, TikTok has cultivated a unique space for political discourse and information sharing. The app’s algorithm and content creation features enable campaigns to go viral and capture the attention of young voters who may not typically engage with traditional news sources.
In conclusion, Marianne Williamson’s decision to pivot to TikTok has allowed her to overcome the lack of network TV coverage and connect with a younger demographic of voters. Her success on the app challenges the notion that young people are disinterested in politics. Instead, TikTok has provided a platform for young voters to engage actively with political content and participate in the democratic process. As the 2020 presidential campaign continues to unfold, it will be fascinating to see how other candidates utilize TikTok and other social media platforms to connect with voters and advocate for their causes.
