Banijay, the global entertainment company known for producing popular shows like “Big Brother” and “MasterChef,” announced on Wednesday that it is launching a creative fund dedicated to developing television formats focused on artificial intelligence (AI). This fund aims to support producers and labels within Banijay’s vast network of over 130 production companies across 21 territories worldwide, encouraging the creation of new formats that explore the “endless possibilities” of AI.
In a statement, Banijay acknowledged the growing impact of AI in shaping our world and the increasing demand for innovative formats in the technology space. The company recognizes that the age of AI has arrived and wants to be at the forefront of this technological revolution by leveraging AI to create fresh and forward-thinking content.
Banijay is not the only major player in the television industry embracing AI. RTL Group, the parent company of Fremantle, recently announced its investment in AI to enhance efficiency and generate content. Already utilizing AI at scale in advertising planning, RTL Group plans to extend its application to support the creation of television content. This industry-wide push towards AI comes at a time when the entertainment industry is grappling with the use of generative AI, which is a key point of contention in the ongoing disputes between screenwriters, actors, and major studios.
Given Banijay’s massive reach and influence as the largest independent producer globally, its foray into AI has the potential for immense impact. In 2020 alone, Banijay successfully launched over 200 non-scripted shows and more than 90 pilots, showcasing its commitment to innovation and creativity. Now, with the launch of the AI Creative Fund, Banijay aims to empower its producers worldwide to embrace technology and redefine the production process, whether by integrating AI as a central element within the show or utilizing AI tools to enhance the overall entertainment experience.
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James Townley, the Chief Content Officer of Development at Banijay, expressed his enthusiasm for innovation and his belief in the importance of collaborating with the tools available to contribute to the future of groundbreaking entertainment. While human creativity will always play a vital role, Banijay acknowledges the significance of working alongside AI technology to shape the future of the industry.
The introduction of the AI Creative Fund signifies Banijay’s dedication to staying ahead of the curve and embracing the possibilities offered by AI. By providing resources and support to its global network of producers, Banijay aims to encourage the development of cutting-edge formats that harness the potential of AI. This fund represents a step towards an exciting new era in television production, where technology and human creativity converge to deliver groundbreaking and innovative entertainment experiences.
As the entertainment industry continues to evolve, companies like Banijay and RTL Group are leading the way in embracing AI to drive efficiency, generate content, and push the boundaries of what is possible. With the support and backing of these industry giants, AI is poised to revolutionize the entertainment landscape, offering new and exciting possibilities for both creators and viewers alike. The future of television is undoubtedly being shaped by artificial intelligence, and Banijay’s AI Creative Fund is a testament to the company’s commitment to being at the forefront of this transformative journey.
