Not since “The Wizard” hyped up an entire generation for “Super Mario Bros. 3” has a film about video games felt as naked a marketing ploy as “Gran Turismo.” Based on an improbable true story, the movie follows Jann Mardenborough, a 20-something Gran Turismo fanatic who wins a Nissan-sponsored contest to race professionally. Even more improbable (and this is technically a spoiler, but hell, it’s also real life), he manages to hold his own in the racing world. The original story was already a dream marketing win for Nissan and Sony, but now the two companies can milk it once again to bolster the mythology of Gran Turismo. Don’t call it a game – it’s a driving simulator.
Cynicism aside, the Gran Turismo film, directed by Neill Blomkamp (District 9, Chappie), successfully hits every mile marker you’d expect. Mardenborough doesn’t have much support from his parents early on, but he ultimately proves them wrong. There’s an entitled rival racer from the Cobra Kai school of villainy who you can’t help but hate. And the movie sports genuinely thrilling race sequences, thanks to Blomkamp’s inventive camera work and use of visual effects. Gran Turismo even manages to get some genuinely moving performances from David Harbour and Djimon Hounsou. It’s the very definition of a crowd pleaser.
But the film also constantly reminds you that it’s meant to sell you Sony products in an alien reality where Apple doesn’t exist. No joke: One character is inexplicably attached to his Walkman cassette player, and he only moves on when he’s gifted a modern Walkman digital music player in an overwrought emotional moment. (Outside of Hideo Kojima’s Twitter feed, I’ve never seen a normal human use one of those things.) (Ed note: It’s debatable whether or not the guy who created Death Stranding is a “normal human”.)
Had Sony just relaxed a bit, the film would have seemed less like a desperate marketing ploy. But as it stands, I couldn’t help but cringe every time we encountered another moment of corporate promotional synergy. Even before we’re introduced to Mardenborough, the movie begins with a short promo reel hyping up Gran Turismo creator Kazunori Yamauchi, who spent five years developing the first game in the series. It’s the sort of over-produced clip you’d expect during one of Sony’s PlayStation Showcase events or the Game Awards – not a theatrically released film.
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While the marketing aspects of the film may be off-putting to some, there’s no denying its ability to entertain and captivate audiences. The story of Jann Mardenborough’s rise from a Gran Turismo fanatic to a professional racer is genuinely inspiring and showcases the potential power of video games to transform lives. Despite the odds stacked against him, Mardenborough’s determination and talent allow him to break barriers and achieve his dreams.
Neill Blomkamp’s direction elevates the film with thrilling race sequences that make the audience feel like they are in the driver’s seat. Blomkamp’s innovative camera work and use of visual effects create a sense of speed and intensity, immersing viewers in the world of professional racing. The performances from David Harbour and Djimon Hounsou bring depth and emotion to the story, adding layers of complexity to the characters they portray.
The film’s connection to the Gran Turismo video game franchise is evident throughout, with references to the game’s creator and the emphasis on the realism and accuracy of the driving simulator. While some may see this as a marketing tactic, it also adds authenticity to the story and reinforces the film’s dedication to accurately portraying the world of professional racing.
Despite its marketing elements, the Gran Turismo film stands on its own as an entertaining and engaging cinematic experience. It is a crowd pleaser that appeals to both fans of the video game franchise and general audiences. The story of Jann Mardenborough’s journey serves as a reminder that with passion, determination, and the right opportunity, anyone can achieve their dreams, even in the world of professional racing.
As the film expands on the true story of Jann Mardenborough, it delves into the challenges he faces as he navigates the competitive world of professional racing. It explores the sacrifices he must make in order to pursue his passion and the personal growth he undergoes along the way. Through this narrative, the film touches on universal themes of perseverance, self-belief, and the pursuit of one’s dreams.
One of the film’s strengths lies in its ability to capture the excitement and adrenaline rush of racing. The race sequences are masterfully shot, with Blomkamp’s dynamic camera work and use of visual effects immersing viewers in the action. The audience is taken on a thrilling ride, experiencing the speed, danger, and exhilaration of professional racing.
Furthermore, the performances of the cast elevate the film beyond its marketing origins. David Harbour and Djimon Hounsou deliver powerful and nuanced performances, bringing depth and complexity to their respective characters. Their performances anchor the film, adding emotional weight and resonance to the story.
While the film does contain elements of corporate promotion, it is important to recognize its value as a cinematic experience. The Gran Turismo film successfully combines thrilling race sequences, compelling performances, and a captivating narrative to create an engaging and entertaining movie. It is a testament to the power of video games and their ability to inspire and captivate audiences.
In conclusion, the Gran Turismo film may initially come across as a marketing ploy, but it ultimately delivers an entertaining and inspiring cinematic experience. Despite its connection to the video game franchise and corporate promotion, the film stands on its own as a crowd-pleasing movie that captures the excitement and passion of professional racing. Through its compelling story, thrilling race sequences, and standout performances, the film showcases the potential of video games and their ability to transcend the virtual world.
