Warner Bros. Discovery has announced the rebranding of its preschool network Boomerang to Cartoonito across several countries, including Sweden, Denmark, Norway, Turkey, and the Middle East & North Africa. The newly named pay-TV channel will feature a variety of beloved Boomerang shows like Tom & Jerry, Mr. Bean, and Masha and the Bear, as well as newer content such as Thomas and Friends: All Engines Go and Lucas the Spider. Additionally, Cartoonito will introduce brand new programming like Batwheels, Bugs Bunny Builders, and Interstellar Ella.
With this rebranding, Cartoonito aims to provide a wider range of programs for children aged 2 to 6, offering fun, engaging, and culturally relevant storytelling. The network celebrates young kids in their unique, unfiltered glory, embracing their quirks, and encourages them to learn, laugh, and think creatively. Vanessa Brookman, Senior Vice President of Kids & Family EMEA for Warner Bros. Discovery, expresses her excitement about the launch of Cartoonito, especially during Warner Bros.’ 100th year anniversary.
Cartoonito aims to become the go-to channel for preschoolers and their families. By bringing together beloved characters from Boomerang and introducing new shows, Warner Bros. Discovery strives to create an entertainment destination that provides a variety of content for children in the targeted age group. The network promises to deliver an unforgettable viewing experience filled with laughter, excitement, and adventure.
For fans of classic cartoons, Cartoonito continues to offer timeless favorites like Tom & Jerry. This iconic cat and mouse duo has delighted audiences for decades with their hilarious chase sequences and clever pranks. Mr. Bean, known for his comedic misadventures and silent slapstick humor, is another beloved character that will be featured on the network. Masha and the Bear, a heartwarming animated series about the friendship between a young girl and a bear, has captured the hearts of children worldwide.
In addition to the familiar characters, Cartoonito will introduce new shows that are sure to capture the attention of young viewers. Batwheels, a spin-off of the popular superhero franchise, brings pint-sized crime-fighting vehicles to life. Bugs Bunny Builders combines the beloved Looney Tunes characters with construction-themed adventures, allowing children to join Bugs Bunny and his friends as they build and create. Interstellar Ella envisions a young girl’s space adventures as she explores the universe and encounters intriguing extraterrestrial beings.
Cartoonito’s dedication to providing quality programming for preschoolers is reflected in its commitment to storytelling that is both entertaining and educational. The network aims to engage children through captivating narratives that spark their imagination and curiosity. By offering a diverse range of content, Cartoonito ensures that children from different backgrounds and cultures can find characters and stories that resonate with them.
With the expansion of Cartoonito into Sweden, Denmark, Norway, Turkey, and the Middle East & North Africa, Warner Bros. Discovery is reaching out to a wider audience. Preschoolers and their families in these regions can now enjoy the same high-quality programming that has made Cartoonito a beloved channel around the world. The launch of Cartoonito marks an important milestone for Warner Bros. Discovery as it continues to provide memorable and enriching experiences for young viewers.
In conclusion, Warner Bros. Discovery’s rebranding of Boomerang to Cartoonito brings a fresh and exciting channel for preschoolers. With a mix of beloved classics and new shows, Cartoonito aims to provide a diverse range of entertainment for children aged 2 to 6. The network’s commitment to engaging storytelling and cultural relevance ensures that children can enjoy quality programming that sparks their imagination and encourages learning. As Cartoonito expands into new territories, more families will have the opportunity to explore the wonderful world of Cartoonito and share memorable moments with their little ones.
