Casio, the renowned watchmaker, has recently unveiled its latest groundbreaking project called VIRTUAL G-SHOCK. This initiative aims to foster deeper connections between the iconic G-SHOCK watch series and its global community. To achieve this, the company will be distributing free Polygon-based NFTs to the general public from September 26th to 29th.
The 15,000 Polygon G-SHOCK CREATOR PASS NFTs will serve as a catalyst for collaboration within the community, offering exclusive access to limited-edition events and social engagements. However, before the masses can get their hands on these NFTs, Casio ID holders will have the opportunity to obtain them for free from September 23rd to 26th as a gesture of appreciation.
To facilitate communication and collaboration among NFT collectors, Casio has chosen the popular platform Discord as the early-stage operations hub for the VIRTUAL G-SHOCK collective. Here, collectors can engage in collaborative projects, such as the color design contest for the SHOCK CREATOR PASS. Participants can showcase their pass designs, which will be voted on by other members. The winning design will then become the official look for the digital passes.
Casio also has ambitions to bring its watch culture into the Metaverse, envisioning avatars dressed stylishly with G-SHOCK timepieces, offering a virtual representation of the real-world experience. This innovative pursuit is in line with other fashion brands like Lacoste and Tommy Hilfiger, who have also explored community co-creation within the blockchain space. The choice of Polygon as the platform for this project further reinforces its reputation as a network that supports successful brand engagements, having already collaborated with prominent brands like Nike, Adidas, and Starbucks.
With the introduction of free Casio NFTs, fashion enthusiasts can now embark on a new horizon of shared experiences and limitless possibilities around the clock.
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Written by Leah from NFT Plazas:
Leah is a digital art fanatic who brings a unique perspective to NFT news.
