Tinder, the popular dating app, has recently introduced its most exclusive subscription service called “Tinder Select.” This elite tier is designed for love seekers who are willing to pay a hefty price of $500 per month, or $6,000 annually, for access to unique features and enhanced matching opportunities. However, Tinder has not made this exclusive subscription available to everyone just yet. Currently, only less than one percent of users, who are considered “extremely active” by the company, have been offered the opportunity to join Tinder Select. While the exact timeframe for opening up applications for Tinder Select has not been announced, the company has stated that it will be done on a rolling basis. The idea for Tinder’s exclusive membership was first hinted at in 2019.
Tinder’s parent company, Match Group, reported that the app’s direct revenue reached around $475 million in the second quarter of 2023, showing a six percent increase compared to the previous year. However, the number of people willing to pay for Tinder subscriptions declined by four percent to 10.5 million. Match Group President Gary Swidler believes that Tinder Select has the potential to impact the company’s overall revenue positively.
Match Group has already ventured into the world of exclusive dating apps with its acquisition of “The League” in 2022. Therefore, it is not surprising that the company is introducing a similar concept to its flagship app, Tinder. However, for those who are not interested in this level of commitment or do not meet the qualifications, alternative subscription options like Plus, Gold, and Platinum are available. These tiers offer monthly memberships starting at $20, $30, and $40, respectively. Each subscription tier provides different exclusive features, such as the ability to message someone before matching for Platinum members.
Whether these paid versions of Tinder will truly increase one’s chances of finding a partner is uncertain. However, it is worth noting that the app still retains unpaid membership options, allowing those who cannot afford the luxury of premium subscriptions to continue using the app for free, albeit with some limitations.
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In conclusion, Tinder’s introduction of its exclusive subscription service, Tinder Select, at a price of $500 per month aims to cater to a niche market of love seekers who are willing to invest significantly in their dating experience. While the impact of this exclusive tier on Tinder’s revenue remains to be seen, the company continues to offer other subscription options for users who prefer different levels of commitment. Ultimately, users can choose the subscription tier that best suits their needs and budget, allowing them to navigate the complex world of online dating in search of a meaningful connection.
