**X Announces Special Revenue Sharing Deal with Paris Hilton’s Media Company, 11:11, for the Popularization of “Sliving”**
X, formerly known as Twitter, has recently entered into a unique revenue sharing agreement with socialite Paris Hilton and her media company, 11:11. This extraordinary collaboration includes the creation of a custom hashtag, “sliving,” a term Hilton has been promoting since 2019. “Sliving” is a fusion of the words “slaying” and “living,” representing Hilton’s contemporary version of her iconic catchphrase, “that’s hot,” which dominated popular culture in the early 2000s. In the year 2023, Linda Yaccarino, fresh off her interview at the Code stage, takes to the X platform to post “#sliving.”
Joe Benarroch, a spokesperson for X, provided details about Hilton and X’s partnership and shed light on the relationship’s contours. According to Benarroch, X has recently commenced sharing an undisclosed percentage of advertisement revenue generated by paid, verified users’ posts. However, Hilton’s financial arrangement with X is distinct from the existing creator payout program. Benarroch explains that the collaboration with Hilton signifies a “different partnership,” set to extend over a period of two years. This means that the revenue-sharing agreement with Paris Hilton and her media company is the first of its kind to emerge under X’s new leadership, headed by founder Elon Musk.
This unique collaboration between X and Hilton presents a significant opportunity for both parties. For Hilton, it provides a chance to leverage X’s extensive user base and global reach to further promote her brand and media presence. As a socialite, businesswoman, and media personality, Hilton’s association with the term “sliving” adds further momentum to her ongoing efforts to remain relevant and influential in today’s rapidly evolving digital landscape.
For X, this partnership serves as an acknowledgement of the platform’s continued relevance in the social media landscape and its ability to attract high-profile individuals and media companies. By forming exclusive alliances with well-known personalities like Paris Hilton, X solidifies its position as a platform of choice for celebrities and influencers seeking to engage with their fans and monetize their content. Furthermore, the inclusion of the custom hashtag #sliving ensures that Hilton’s influence and brand are projected seamlessly across X’s vast user base, generating widespread interest and engagement.
The revenue-sharing aspect of the agreement between X and 11:11 represents a significant departure from the traditional advertising models utilized by social media platforms. While X has already implemented a revenue-sharing program for verified creators, Paris Hilton’s partnership introduces a novel approach, potentially revolutionizing the way social media platforms collaborate with high-profile individuals and media entities.
The financial details of the revenue-sharing agreement remain undisclosed, leaving room for speculation about the potential value that Hilton’s partnership brings to both parties involved. However, it is evident that this alliance offers Hilton a unique opportunity to generate income directly from her engagement on the X platform, while X benefits from Hilton’s significant influence, potential user growth, and increased user activity.
With Paris Hilton’s large following and global recognition, her collaboration with X has the potential to redefine the platform’s user base and demographics. Hilton’s current efforts to popularize the term “sliving” align perfectly with X’s desire to remain at the forefront of social media trends and maintain its competitiveness in an ever-evolving industry.
In conclusion, X’s special revenue sharing agreement with Paris Hilton and 11:11 marks a significant milestone for both parties involved. This partnership showcases X’s appeal to high-profile individuals and media companies and illustrates the platform’s commitment to innovation in revenue generation and user engagement. With Hilton’s influence and the creation of the custom hashtag #sliving, X is poised to expand its reach and solidify its status as a leading social media platform in the years to come.
