A Continuation from London Fashion Week
The Art of Explorers campaign, which debuted during London Fashion Week in February, continues to captivate audiences with its innovative and boundary-pushing designs. The campaign brings together a team of artists from various fields, including costume and sculpture design, makeup artistry, and photography, to create avatar-inspired figures with human-like attributes for the two fashion powerhouses, Adidas and Moncler.
The talented individuals behind the campaign include acclaimed sculptors Ibby Njoya, Gary Card, and Kate Tabor, who bring their artistic skill and vision to the project. The attire for the avatar-inspired figures is crafted by the talented Ai Kamoshita, while makeup and accessories are masterfully executed by Isamaya Ffrench. The renowned photographer Hanna Moon is responsible for capturing the collection in a way that brings it to life and gives event attendees a glimpse into the exciting new endeavor of Adidas x Moncler.
The collection showcased during the campaign features a range of fashion items, including long and short puffer jackets, track jackets, vests, and bold footwear. The use of vibrant traffic light-themed colors adds an element of liveliness and energy to the fashion wear. However, more subtle attire in concrete-grey, sky blue, off-white, and organic dark green is also part of the mix, providing options for those who prefer a more understated look.
One of the sculptures, Ibby Njoya, shared his inspiration for his unique creation on Adidas’ blog post. He explained how he was inspired by the collection itself but also wanted to incorporate his own artistic vision. He particularly focused on the prominent neck of the puffer jackets, which he likened to neck rings worn by the Ndebele and Kayan tribes. Njoya recognized the significance of extending the neck and the impact it can have on emphasizing the head, and sought to incorporate this concept into his sculpture.
It’s worth noting that Adidas already has a presence in the Web3 sphere, with an existing NFT art residency program and collaborations with BAPE for phygital collectibles, among other initiatives. Moncler, on the other hand, has embraced blockchain technology and has even gifted NFTs to platinum buyers of their Moncler Maya 70 jackets. The collaboration between Adidas and Moncler in the form of the Adidas x Moncler line further demonstrates their dedication to pushing the boundaries of creativity and innovation in the digital age.
The Art of Explorers campaign represents a significant step forward for both brands, as they continue to explore new avenues and collaborative opportunities. By combining their expertise and creative vision, Adidas and Moncler are able to create truly unique and captivating designs that push the boundaries of traditional fashion. This forward-thinking endeavor not only showcases their commitment to innovation but also provides a glimpse into the future of fashion in the digital age.
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In conclusion, the continuation of the Art of Explorers campaign from London Fashion Week showcases the ongoing collaboration between Adidas and Moncler in creating avatar-inspired figures with human-like attributes. The campaign brings together a team of talented artists from various fields, resulting in a collection that pushes the boundaries of traditional fashion. With their dedication to innovation and their embrace of new technologies like blockchain and NFTs, Adidas and Moncler demonstrate their commitment to exploring new frontiers in the digital age.
