Diesel, in collaboration with the renowned watchmaker Fossil Group, has made a groundbreaking announcement with the launch of its latest timepiece collection, ‘Vert’. This collection not only offers stylish watches but also includes playable NFT avatars that accompany each watch in Diesel’s immersive cyber world. This marks another milestone for Diesel’s ambitious Web3 project, ‘Metamorph’.
The Vert watches are designed to resemble bone structures and come in five distinct iterations, with two of them being limited-edition exclusives. Each buyer of these unique timepieces will receive a one-of-a-kind code that serves as the gateway to unlock its corresponding NFT avatar.
Upon unlocking, the digital assets undergo three stages of transformation, evolving into mint-ready custom Diesel NFT avatars known as ‘A:VERT:AR’. These virtual alter-egos reside in the Vert virtual world, where users can embark on limitless adventures until November 17th.
To create the immersive experience of Diesel’s Metaverse, the fashion brand has partnered with the Web3 creative agency, Artificial Rome. The virtual universe is reminiscent of a captivating video game, enhanced by the design elements of the watches. Players can immerse themselves in this timeless world using their Diesel NFT avatars or a base avatar, participating in thrilling challenges and conquering exciting obstacles. The culmination of these adventures will be an exclusive digital concert featuring the rising musician Lil’ Dre.
Diesel’s foray into the music landscape is a continuation of its previous Metamorph NFT collection, which debuted just last month. In collaboration with the music NFT marketplace Public Pressure, Diesel released 300 music collectibles, featuring compositions by iconic musical composer Sejan Jansen. These collectibles also granted exclusive access to Public Pressure’s musical soirées, Milan Fashion Week, and now, the recently launched Vert timepieces.
What sets Diesel’s Web3 initiative apart is its commitment to inclusivity. Unlike other big brands, Diesel’s Vert Metaverse experience is open to more than just watch and NFT owners. Anyone can join this mesmerizing world through a base avatar, transcending the limitations of token holders-only virtual spaces. Diesel aims to cultivate a broader experience in the Web3 world by making its on-chain expertise accessible to all. This strategic push aligns with the OTB Group, Diesel’s holding company, which introduced its open Metaverse, BVX, in 2021.
Diesel’s dream of shaping a welcoming Web3 environment goes beyond mere promises—it is a reality. The brand welcomes everyone who wants to explore and thrive in its fashion-fused, blockchain-based ecosystem.
In conclusion, Diesel’s collaboration with Fossil Group to launch the Vert timepiece collection and accompanying NFT avatars represents a groundbreaking achievement for the brand’s Metamorph Web3 project. These innovative watches offer not only stylish designs but also unlock digital assets in the form of NFT avatars. Users can immerse themselves in Diesel’s Metaverse, participate in thrilling challenges, and attend exclusive digital concerts, all while showcasing their unique avatars. Diesel’s commitment to inclusivity sets it apart from other brands, as it opens up its Metaverse experience to everyone, regardless of ownership of the watches or NFTs. With this pioneering venture, Diesel is actively shaping a Web3 world that is accessible and engaging for all.
