Upland has recently announced the continuation of its successful partnership with the NFL Players Association (NFLPA) for the third year in a row. This collaboration is facilitated by OneTeam, allowing fans to engage with their favorite NFL players and teams using web3 technologies.
The partnership aims to provide fans with a unique and immersive experience through gamified digital collectibles, community events, and community-created shops. By leveraging the power of web3 technologies, Upland enables fans to connect with their favorite NFL players and teams on a whole other level.
In line with the start of the new 2023/24 NFL season, Upland has released an exciting range of NFL PA collectible bundles and experiences. These bundles include Mixed Essentials Bundles, Team Essentials Bundles, and Pass Bundles. Each bundle is designed to maximize the excitement and enjoyment that collecting brings to NFL fans.
Gamification is a key element that sets NFLPA Legits apart from other collectible web3 games in the sporting niche. Collecting bundles not only allows fans to grow their collection but also boosts their Fan Score. Fan Score is earned by attending events and completing collections. The collectors with the highest Fan Score can look forward to thrilling rewards.
Another exciting feature of the NFLPA Legits collectibles range is their integration into the Metaverse. Fans can participate in contests and challenges, attend meetups, try on virtual wearables, and even engage in geo-specific stadium experiences through platform-sponsored events. This immersive experience adds to the attractiveness of the collectibles range and allows fans to explore new ways of engaging with their favorite NFL players and teams.
Idan Zuckerman, Co-Founder and Co-CEO of Upland, expressed his excitement about the partnership: “NFLPA Legits in Upland keep delivering engaging digital fan experiences, bringing excitement to football fans through digital collectible trading. The fact that two full seasons of NFLPA Legits are now available in NFLPA Fan Shops on the secondary market speaks to the success of these digital collectibles within the Upland community as we enter our third year of partnership with the NFLPA.”
The partnership between Upland and the NFLPA represents the growing trend of web3 brands collaborating with popular sporting bodies. The inclusion of a Metaverse element within the experience further enhances the connection between sports teams and their fans. With Upland’s continuous growth and sports teams always seeking innovative ways to engage with their fans, this partnership proves to be a recipe for success.
If you want to stay updated with the latest news and developments in the NFT space, you can connect with NFT Plazas. You can join their Weekly Newsletter, follow them on Twitter, like their Facebook page, or follow them on Instagram.
In conclusion, Upland’s partnership with the NFLPA for the third year in a row brings exciting opportunities for fans to engage with their favorite NFL players and teams. The integration of web3 technologies, gamified digital collectibles, and the Metaverse creates a unique and immersive experience for football enthusiasts. With the release of new collectible bundles and experiences, Upland continues to provide fans with opportunities to enhance their connection with the NFL and their favorite athletes.
