Nike and RTFKT have come together to offer an exclusive opportunity for existing NFT holders. They have introduced wearable Dunk Genesis sneakers that come with digital ownership and NFT counterparts. This unique offering is available from October 18 to 30.
NFT owners have the chance to purchase up to five pairs of the physical Dunk Genesis sneakers in three different colors for $222 each. The available models include Dunk Genesis ‘OG’, Dunk Genesis ‘Void’, and Dunk Genesis ‘Clone X’. Once the physical shoes are redeemed, the digital counterparts will remain in the owners’ virtual wallets as a permanent replica of the fashionwear. The tangible versions of the sneakers will be shipped starting June 2024.
For those without an existing Nike x RTFKT NFT, one edition of the Dunk Genesis sneakers will be available to the general public at ComplexCon. ComplexCon is a curated festival of the future that will be held in Long Beach, California from November 19 to 20.
While the full design details of the Dunk Genesis sneakers have not been revealed, it is known that they will be based on the classic Dunk Low style. The sneakers will feature tech-inspired and futuristic sole units to showcase their forward-thinking appeal.
This collaboration between Nike and RTFKT is part of their joint Web3 venture. Nike acquired RTFKT in December 2021 after the success of RTFKT’s Clone X drop, which reached a floor price of $19,000 on OpenSea. Since then, they have been pushing the boundaries of fashion and technology, incorporating features like AR-infused hoodies and self-lacing technology in their products. The partnership also saw the release of Air Force 1 NFT sneakers designed by Web3 artist Takashi Murakami in March 2023. Holders of these digital assets have the opportunity to obtain physical versions of the sneakers, showcasing the innovative use of NFTs to enhance customer loyalty.
Nike and RTFKT continue to blur the lines between the physical and digital worlds. Their products not only offer unique fashion items but also immerse consumers in a world that integrates technology, fashion, and collectibles. The upcoming Nike x RTFKT NFT sneakers are definitely something to keep an eye on for enthusiasts of digital art and innovative fashion.
In conclusion, Nike and RTFKT are introducing Dunk Genesis sneakers with digital ownership and NFT counterparts. Existing NFT holders have the chance to purchase up to five pairs of these sneakers, while a limited edition will be available to the general public at ComplexCon. The collaboration between Nike and RTFKT showcases their commitment to merging fashion and technology, offering consumers a unique and immersive experience. With their previous successful ventures in the NFT space, the Nike x RTFKT NFT sneakers are sure to attract attention and excitement from collectors and enthusiasts alike.
