Jellysmack, the video content creator, has recently announced its acquisition of the Law&Crime Network. The network, founded by legal analyst and TV host Dan Abrams, is known for its YouTube channel featuring live trial footage and true crime-related content. Since its launch in 2015, the channel has garnered over 3 billion views and 5 million subscribers. While the terms of the deal have not been disclosed, this acquisition will provide Jellysmack with a substantial amount of video content.
The Law&Crime Network’s founding team, including Abrams himself, will continue to be a part of the company. This move will also enable the network to expand its production arm, Law&Crime Productions. This production arm is responsible for providing content to popular streaming platforms like Hulu, Netflix, HBO, A+E Networks, Discovery ID, and Fox, among others.
Dan Abrams expressed his excitement about joining forces with Jellysmack, acknowledging the team’s expertise in maximizing the reach and impact of digital content. Abrams believes that together they can elevate the Law&Crime Network to new heights, reaching a global audience that has an increasing appetite for captivating legal and true crime stories.
For Jellysmack, this acquisition represents an opportunity to diversify its digital content offerings, particularly on YouTube. They plan to expand their true crime video production and entertainment output. Sean Atkins, President of Jellysmack, described the acquisition as a seamless alignment with their mission, highlighting Abrams’ expertise and the Law&Crime Network’s impressive track record in legal and true crime storytelling. Atkins believes that this partnership will create exciting new synergies and opportunities for their creators.
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Jellysmack is known for its use of proprietary artificial intelligence tools to drive content and audience growth. They already have an existing roster of true crime and mystery creators, including Bailey Sarian, MrBallen, Kendall Rae, and Christina Randall. Their video content is distributed across various platforms such as YouTube, TikTok, Facebook, Snapchat, Spotify podcasts, and an expanding array of free, ad-supported streaming channels.
The acquisition deal for the Law&Crime Network was negotiated by Morris, Manning & Martin, LLP, while Jellysmack was represented by Willkie Farr and Gallagher LLP.
This acquisition comes at a time when true crime content is incredibly popular and in high demand. True crime stories, whether in the form of documentaries, podcasts, or books, have captivated audiences worldwide. The Law&Crime Network’s expertise in this genre, combined with Jellysmack’s digital content distribution capabilities, is expected to be a winning combination.
With Jellysmack’s resources and expertise, the Law&Crime Network can potentially expand its reach and create even more compelling content for its growing audience. The network’s focus on live trial footage sets it apart from other true crime channels, providing viewers with a unique and engaging experience.
As the true crime genre continues to gain popularity, this acquisition positions Jellysmack as a key player in the industry. They now have a diverse range of creators and a vast library of content that can be leveraged across various platforms. Their ability to deliver high-quality content that resonates with global audiences makes them a force to be reckoned with.
Overall, the acquisition of the Law&Crime Network by Jellysmack is a strategic move that benefits both parties. It allows Jellysmack to expand its content offerings and reach new audiences while providing the Law&Crime Network with the resources and expertise to further enhance its presence in the true crime genre. This partnership has the potential to create exciting opportunities for growth and innovation in the digital content space.
