Castelfalfi, formerly known as Toscana Resort Castelfalfi, has recently undergone a rebranding process, aligning its new identity with the estate’s restoration and the upcoming debut of its new spa. Situated in the captivating region of Tuscany, Castelfalfi draws inspiration from the rich history and breathtaking landscapes that surround the estate. The resort has identified five key pillars that encapsulate its brand identity: Serenity, Hospitality, Surprise, Warmth, and Nature. In addition to this rebranding, Castelfalfi will be using two exclusive fonts, namely Castelfalfi Signage and Castelfalfi Floral. This transformation represents the resort’s unwavering commitment to providing guests with an enriching and rejuvenating experience.
Nestled amidst rolling hills adorned with picturesque cypress trees, olive groves, and grape vines, Castelfalfi provides an idyllic setting for visitors seeking a wellness retreat steeped in history. The estate, spanning 1,100 hectares, is an ancient settlement of Etruscan origin located in the heart of Tuscany, strategically situated between Florence, San Gimignano, Volterra, and the enchanting Livorno coast. The Lohia family, who acquired the estate in the summer of 2021, embarked on a new vision for Castelfalfi. Rather than transforming it into an exclusive residential enclave for investors, the new ownership emphasizes the importance of open access, inviting travelers and locals from neighboring areas to enjoy a unique connection with nature through a range of original activities. The crown jewel of Castelfalfi is its 27-hole golf course, the largest in the region and renowned as one of the most challenging courses in the country.
Over the course of the 2022 and 2023 seasons, the estate experienced a renaissance in its hospitality offerings, raising the bar of service and aiming to surpass these elevated standards in the years to come. The property now boasts a luxurious hotel, complemented by a selection of meticulously restored villas and traditional farmhouses. Each accommodation option provides a unique glimpse into the region’s charm, combined with modern amenities and the highest level of comfort.
Castelfalfi’s commitment to curating extraordinary experiences extends beyond its accommodation offerings. The estate serves as a gateway for its guests to embrace the rich cultural and natural heritage of Tuscany. Visitors can indulge in personalized spa treatments that combine ancient wellness practices with modern techniques, nurturing both the body and soul. Additionally, the resort offers gastronomic delights that showcase the exquisite flavors of the Tuscan cuisine, using locally sourced, fresh ingredients to create unforgettable dining experiences. Guests can immerse themselves in the art of wine tasting, exploring the vineyards and sampling exceptional vintages produced in the region.
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For those seeking adventure, Castelfalfi presents a plethora of outdoor activities to cater to all interests. From hiking and cycling through the scenic countryside to exploring nearby historical towns and landmarks, there is something for everyone. The estate’s commitment to sustainability and eco-conscious practices is evident in its efforts to preserve the natural beauty of the surrounding landscape, allowing guests to marvel at the harmonious coexistence of man-made wonders and untouched wonders of nature.
As part of its rebranding initiative, Castelfalfi has introduced a series of signature suites, allowing guests to experience the epitome of luxury and exclusivity. These suites are meticulously designed to offer the utmost comfort, incorporating local craftsmanship, and boasting breathtaking views of the Tuscan countryside. Each suite is a sanctuary, providing an intimate and serene space for guests to unwind and rejuvenate.
In summary, Castelfalfi’s rebranding represents its vision of providing guests with an unforgettable experience enriched by the history, beauty, and warm hospitality of Tuscany. With its newly restored accommodations, world-class spa, exceptional culinary offerings, and a myriad of outdoor activities, Castelfalfi sets the stage for an extraordinary journey that celebrates the harmony between man and nature. Whether seeking tranquility, adventure, or a deeper connection with the cultural heritage of the region, Castelfalfi promises to be the ultimate destination for discerning travelers in search of an authentic Tuscan experience.
