Lancia, the historic Italian brand now part of Stellantis, is set to make a comeback with the development of three electric vehicles as part of a brand revival. The lineup includes a redesigned Ypsilon, a modern Delta, and a new flagship, with the latter expected to arrive in 2026.
For years, Lancia relied on just one model, the Ypsilon, a minicar related to the Fiat 500, which has been on sale since 2011. However, with the backing of Stellantis, the brand is now poised for a transformation.
The new Ypsilon, set to debut in 2024, will offer consumers the choice between hybrid or electric power. It will serve as a precursor to Lancia’s electric future, which includes the introduction of a flagship model in 2026 and a new Delta in 2028, both exclusively powered by electric motors.
One of the key components underpinning Lancia’s electric lineup is Stellantis’ STLA Medium platform. This modular EV platform, announced two years ago, is designed for compact and mid-size vehicles. It made its debut in September with the Peugeot e-3008 compact crossover. The STLA Medium platform offers front- or all-wheel drive options and accommodates batteries with a capacity of up to 98 kWh, delivering an estimated range of up to 370 miles according to EPA ratings. Power outputs will range from 214 to 382 horsepower.
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The flagship model, which may be called Aurelia, draws inspiration from the Lancia Aurelia series launched in the 1950s. It will adopt a “fastback” design and measure approximately 185 inches long. As it rides on the STLA Medium platform, the flagship promises to deliver a blend of performance, range, and efficiency. Production will take place at the Melfi plant in Italy, which currently produces the aging Fiat 500X, Jeep Renegade, and Compass.
In terms of design, the Lancia flagship is expected to share elements with the Pu+Ra HPE coupe concept revealed earlier this year. The concept boasted a sleek wedge-like shape with distinctive round taillights and a Y-shaped motif at the front, reminiscent of daytime running lights. Such design cues promise to evoke Lancia’s classic heritage while embracing modern electric vehicle aesthetics.
Though Lancia aims to revitalize its brand image with the introduction of its electric lineup, it remains focused exclusively on the European market for the time being. The brand’s return to prominence is a strategic move by Stellantis to establish Lancia as a contender in the electric vehicle market, leveraging its rich heritage and iconic status among European consumers.
For enthusiasts and fans of the brand, the revival of Lancia heralds a new chapter in the brand’s history, one that combines cutting-edge electric technology with the elegance and luxury that Lancia has long been synonymous with. With its new electric lineup, Lancia aims to not only capture the imagination of traditional Lancia loyalists but also attract a new generation of eco-conscious consumers seeking stylish and sustainable mobility solutions.
As the automotive industry continues its rapid shift toward electrification, Lancia’s dedication to developing a range of electric vehicles aligns the brand with industry trends while allowing it to remain true to its heritage. With this strategic pivot, Lancia aims to carve out a unique position in the market, offering consumers the best of both worlds: the allure of a legendary brand with the latest electric vehicle technology.
While details on the flagship and redesigned Delta are scarce, Lancia’s commitment to electrification and the upcoming release of the redesigned Ypsilon indicate an exciting future. As the automotive industry embraces electric powertrains, Lancia’s rejuvenation could not come at a more opportune time, positioning the brand as a key player in the European electric vehicle market.
The release of Lancia’s electric lineup signals a new era for the brand, not only in terms of technology but also in terms of its commitment to sustainability and environmental stewardship. By focusing on electric powertrains, Lancia strives to reduce its carbon footprint and contribute to a cleaner future for the automotive industry while maintaining the high standards of quality, craftsmanship, and performance that define the brand.
In conclusion, Lancia’s announced revival and development of three electric vehicles signifies an exciting new chapter for the brand. With the support of Stellantis and the utilization of the STLA Medium platform, Lancia aims to captivate consumers with its blend of classic elegance and modern electric technology. As Lancia prepares to introduce its new Ypsilon, flagship, and Delta models, excitement builds for the future of this iconic Italian brand in the electric vehicle era.
