Korean skincare brand Dr.Jart+ has recently announced an exciting collaboration with popular K-pop group ENHYPEN. The seven-member boy band has been named as the first-ever global ambassadors for the brand. They will be featured in advertisements for Dr.Jart+’s Cicapair collection, which is known for its use of centella asiatica extract, also known as “Cica” or “Tiger Grass,” known for its skin-nourishing properties.
The campaign, titled “Supercharged Repair, Cicapair,” will showcase each member of ENHYPEN attempting to solve a unique skincare challenge, which is directly related to a benefit that the Cicapair line offers. The members will also be involved in the launch of new products within the Dr.Jart+ Cicapair line.
Dr.Jart+ believes that ENHYPEN is the perfect fit for the brand as the ideal inaugural global ambassador. The brand spokesperson stated, “Together we share a passion for innovation, art, creativity, and great skin.” ENHYPEN expressed their excitement and honor at becoming the brand’s global ambassadors, stating that they plan to show their most authentic selves through this partnership.
The Dr.Jart+ products featuring ENHYPEN are set to be released in South Korea this month and are expected to be available in the United States and Europe in the first half of 2024. Fans can look forward to trying out the products recommended by ENHYPEN in the meantime.
One highly recommended product is the Cicapair Tiger Grass Cream Moisturizer, which is known for its ability to soothe and hydrate sensitive skin. Fans applaud its effectiveness in reducing redness and calming skin irritation. ENHYPEN member Sunghoon shared his experience with the product, mentioning that it helped soothe his skin after wearing makeup and participating in activities that can irritate the skin.
Another popular product is the Cicapair Tiger Grass Sleepair Night Face Mask, which provides a cooling sensation and leaves skin feeling softer, smoother, and healthier. This leave-on mask is safe for nightly use and is suitable for individuals with sensitive skin. Reviewers consider it a holy grail product for their bedtime skincare routine.
ENHYPEN also recommends the Cicapair Tiger Grass Color Correcting Treatment for those prone to redness. This cream contains a greenish-beige tint and velvety texture that counteracts visible redness while providing soothing benefits. It also includes built-in mineral SPF for added protection. Member Ni-ki praised the coverage provided by this product.
For those who love sheet masks, Dr.Jart+ offers a 10-Pack Face Mask Value Set, which includes popular sheet masks such as the Cryo Rubber Face Mask with Moisturizing Hyaluronic Acid, the Dermask Clearing Solution Face Mask, and the Cicapair Tiger Grass Redness Reducing Serum Face Mask. ENHYPEN member Jay mentioned that he uses Dr.Jart+ sheet masks during his trips and considers them his skin protector.
The members of ENHYPEN hope that their collaboration with Dr.Jart+ in the skincare industry will be just as successful as their musical endeavors. They express their excitement at working with a brand that prioritizes high-quality skincare products and hope that their fans will become more familiar with Dr.Jart+ through this collaboration.
To learn more about ENHYPEN’s collaboration with Dr.Jart+ and to shop for more products from the Korean beauty brand, visit their official website at drjart.com. Dr.Jart+ products are also available on Amazon for those interested in trying out their trusted skincare essentials.
In conclusion, the collaboration between K-beauty brand Dr.Jart+ and K-pop group ENHYPEN is an exciting venture. With ENHYPEN as their first-ever global ambassadors, Dr.Jart+ aims to showcase their Cicapair collection through a campaign titled “Supercharged Repair, Cicapair,” where each member of the group tackles unique skincare challenges. Fans can look forward to trying out highly recommended products from the collection, such as the Tiger Grass Cream Moisturizer and the Tiger Grass Sleepair Night Face Mask. With the combined influence of Dr.Jart+ and ENHYPEN, this partnership is sure to make waves in both the skincare and entertainment industries.
