Adam Silver, the commissioner of the NBA, is a big fan of the league’s recent collaboration with Kim Kardashian’s SKIMS underwear brand. In fact, he was even wearing SKIMS underwear when TMZ Sports spoke with him in New York City. The NBA announced its multi-year partnership with SKIMS MENS, a line introduced by Kardashian, just days before the interview.
KK used OKC star Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa as models for the SKIMS MENS launch. The line was incredibly successful, generating millions of dollars in sales within minutes of its launch.
But is the product any good? According to Silver, it definitely is. When asked about SKIMS underwear, he revealed that he was wearing them at that moment and strongly recommended them to everyone.
Silver even believes that wearing comfortable underwear like SKIMS could improve the players’ performance on the court. He mentioned that when players are more comfortable, it makes them play better, so he believes the partnership will have a direct impact on the game.
Related Post
In other NBA news, LeBron James had a remarkable game recently. He scored 35 points, grabbed 12 rebounds, and dished out 7 assists in 42 minutes against the Clippers. With such an impressive performance, one can’t help but wonder what he had on under his purple and gold shorts.
The NBA’s collaboration with SKIMS is a testament to the growing influence of the fashion industry in sports. It’s no longer just about the game; players and fans alike now pay great attention to what athletes wear both on and off the court. This partnership shows how fashion and sports can intersect and create exciting opportunities for both industries.
The success of the SKIMS MENS launch highlights the popularity of celebrity collaborations in the fashion world. With big names like Kardashian and high-profile athletes endorsing a product, it’s no surprise that sales reached such high numbers in a short period of time. Celebrity collaborations not only bring visibility and credibility to brands but also allow fans to feel a closer connection to their favorite stars.
The NBA’s partnership with SKIMS also demonstrates the league’s commitment to embracing diversity and inclusivity. By collaborating with a brand that offers inclusive sizing and promotes body positivity, the NBA sends a message of acceptance and support to all its players and fans.
In conclusion, Adam Silver’s love for SKIMS underwear and his recommendation of the product add to the growing buzz surrounding the NBA’s collaboration with Kim Kardashian’s brand. The SKIMS MENS line’s success and its potential impact on player performance only enhance the excitement. This partnership represents a fusion of sports and fashion, showcasing the evolving nature of the industries and their ability to captivate fans worldwide.
